If you're selling rifle scopes, choose a prominent place in your hunting and shooting accessories section to stock and display them. Carry high quality rifle scopes that are well sealed to prevent water or moisture from entering the scope and fogging it over, rendering the rifle scope useless.

Find rifle scopes information and educate yourself and your staff so you're able to answer questions for your customers concerning magnification levels, the distance at which each customer typically shoots, the game they hunt, and any other questions they may have concerning rifle scopes. The more educated you and your staff members are, the more you'll be able to assist your customers.

1. Include laser-sighted rifle scopes as a part of your inventory.

2. Select a variety of long-range rifle scopes for your customers.

3. Choose a rifle scopes provider that offers good sales terms.

Action Steps
The best contacts and resources to help you get it done

Make sure your inventory has plenty of laser-sighted rifle scopes

Educate yourself on the vast improvements in laser-sighted rifle scopes made in the last few decades. From smaller sizes to higher accuracy, laser-sighted rifle scopes are more popular and priced at more reasonable price points than ever before, making them a hit with hunters of all ages.

I recommend: Contact Bushnell Corporation to explore retailing their laser scopes. For inventory variety, also consider contacting Burris Company about their laser and standard scopes.

Stock long-range rifle scopes as a part of your inventory

Educate yourself on long-range rifle scopes so you can help your customers find the rifle scopes that suit their particular hunting needs. Be aware of the controversy surrounding long-range hunting, a sport considered unsportsmanlike to many, and create a specific plan for how you and your employees will handle this issue should it arise.

I recommend: BSA Optics makes a wide variety of scopes for everything from air rifles to long-range hunting rifles; contact them for information about becoming a dealer. Or try Vortex Optics, another respected rifle scopes manufacturer.

Negotiate the best deal with rifle scopes providers

Create long-term partnerships with rifle scopes providers to negotiate the best sales terms possible. Discuss bulk rate shipping discounts and ask about how you can become recognized as a preferred customer to qualify for more discounts.

I recommend: Mueller Optics and Leopold & Stevens make rifle scopes for just about any application; contact them for prices and terms regarding resale.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Create a rifle scopes list or a rifle scopes directory so you can offer custom-ordered personalized rifle scopes or antique rifle scopes for your customers without spending your money stocking and storing these more unusual scopes.