Build an inventory of fishing line by developing a working partnership with fishing line manufacturers. By building this relationship, you'll always have first-hand knowledge of what's hot in the fishing line industry, making you the only place for fishermen in your local area to purchase their fishing supplies.

Educate yourself and your employees on the different kinds of fishing line, including fluorocarbon fishing line, which is very thin and is well hidden from the fish; monofiliment fishing line, which is stronger and used mostly for rocky areas; and fused lines, which are multiple threads of microfilement fused into a single fishing line. The more fishing line information you have, the better service you can provide to your clients.

1. Keep popular brand-name fly fishing line on hand.

2. Remember the popularity of bass fishing and stock your inventory with bass fishing line for your customers.

3. Provide the best in braided fishing line for your big game fishermen.

Action Steps
The best contacts and resources to help you get it done

Cast your way to success with fly fishing line

Construct an inventory to please any fly fisherman with brand name fly fishing line. Give them the information they need to make fishing line comparison and post the latest fishing line reviews so your customers know you're offering them the best fishing lines and the best information available.

I recommend: Cortland has just about every style of fly fishing line your customers could desire, including a line of Precision products as well as other well-known brand names. The Fly Shop has an impressive array of fly fishing line brands like Sage and Rio.

Increase sales by creating a bass fishing line area in your store

Cut yourself a slice of the income pie created by the wildly popular sport of bass fishing. Keep your inventory of bass fishing line options well stocked and you'll see a steady stream of customers and profits.

I recommend: Cabela's has a variety of bass fishing line including Berkley, Stren and of course, their own Cabela brand of bass fishing line. Tackle Warehouse also has an impressive selection of brand-name bass fishing line.

Go for strength with braided fishing line

Remember the needs of salt water fishermen when you're ordering your fishing line supplies by picking up a selection of braided fishing line. While it's not exclusive to larger salt water fish, braided fishing line is known for it's strength, making it essential in landing the big ones.

I recommend: AllTackle.com stands prepared to stock your inventory with an assortment of braided fishing line designed to please any outdoorsman. Anglers Center is prepared to provide you with a selection of Tufline Plus braided fishing line.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Think about supplying your customers with books and video instruction on how to tie the most popular fishing line knots. Not only are you providing a quality service to your fishermen customers but such items make good gifts for those fishermen as well.