1. Be knowledgeable about brands, styles, new technology and applications of a wide variety of scuba and snorkeling equipment.
2. Offer a wide range of diving gear and accessories that will fit men, women and children.
3. Update your inventory with the newest and most exciting products to generate interest and long-term patronage from experienced divers.

Action Steps
The best contacts and resources to help you get it done

Stock high-quality scuba diving suits for men, women and children

Durable and high-performance scuba diving suits (also known as wetsuits) should be a top priority for your scuba and snorkeling business. Divers will be looking for flexibility, warmth, durability and an ideal fit.

I recommend: Aeris is one of the top brands of scuba and snorkeling equipment. They design and manufacture a highly-regarded selection of wetsuits for men and women, as well as a full range of scuba equipment, including BC vests (buoyancy compensators), regulators, instruments, diving computers, masks, snorkels, fins and boots. Body Glove International has a line of durable wetsuits for men and women, including fullsuits, springsuits and first layers. One of the top sellers of scuba equipment to diving professionals, Mares, carries a line of wetsuits for men and women. They also carry BC vests, fins, masks, snorkels, boots, gloves, regulators, diving computers, instruments, mouthpieces, lights, buoys and scuba accessories. O'Neill also offers innovative and well-fitting wetsuits for men and women.

Offer a variety of scuba equipment for discriminating scuba divers

Beginner and advanced divers will need high-quality scuba supply: scuba fins, masks, tanks, boots, gauges, BC vests, hoods, dive lights and regulators. Be sure to stock the top brands and newest styles and technology to satisfy experienced divers.

I recommend: One of the leading suppliers of scuba and snorkeling equipment, Joe Diver America, offers custom scuba and snorkeling sets for beginners as well as a broad selection of the top brands in scuba and snorkeling. Dacor is a top manufacturer of high-performance scuba supplies. They design BC vests, regulators, fins, and gauges, instruments and dive computers. Cressi-sub S.P.A. is a worldwide manufacturer and distributor of professional scuba and snorkeling equipment. They carry BC vests, regulators, fins, masks, wetsuits, tanks, lights, instruments, gloves and boots.

Carry a broad range of snorkeling supplies for snorkeling enthusiasts

Customers interested in snorkeling will demand resilient and easy-to-use snorkeling equipment, such as snorkels, masks, fins, goggles, dive skins and rash guards.

I recommend: Akona Adventure Gear offers snorkels and other snorkeling supply, such as masks, fins and goggles. They also carry a wide selection of scuba gear, including wetsuits. TUSA makes high-quality snorkels and snorkeling equipment, as well as a plethora of scuba equipment. Sherwood Scuba also carries a high-performance line of snorkeling and scuba equipment.

Helpful advice for making the most of this Guide

• •  Customers will patronize a business that will go the extra mile to provide helpful scuba and snorkeling equipment information and an excellent fit for scuba and snorkeling gear. Masks should fit comfortably and have a waterproof seal; fins should be snug but not too tight; wetsuits should fit well, be flexible and provide warmth. Ill-fitting equipment will result in unhappy customers. Offer customer service and an equipment selection that will satisfy both beginners and advanced divers.
• •  Consider providing classes or personal instruction for interested beginners. Try to be their one-stop resource for scuba and snorkeling supplies, safety instruction and diving techniques and information on new and innovative technologies. As they become more experienced and their passion for diving blooms, you will benefit from their long-term business and word-of-mouth recommendations.