1. Be knowledgeable about brands, styles, new technology and fit.
2. Offer a wide range of surfing and swimming equipment.
3. Update your inventory with the newest and most innovative products to generate long-term patronage from the local swimming and surfing community.

Action Steps
The best contacts and resources to help you get it done

Be sure to offer a variety of swimming equipment for both competitive and recreational swimmers

Recreational swimmers will be looking for swimwear, goggles and kickboards. Competitive swimmers need technical suits, goggles, caps, nose clips, ear plugs, lap counters, stopwatches and other competitive swimming equipment.

I recommend: One of the most popular suppliers of swimming supplies, SwimOutlet.com, provides a number of top brands and styles of the latest equipment for swimming, including recreational and competitive swimwear, goggles, fins, caps, instruments, kickboards and accessories for men, women and children. Speedo is a top manufacturer of swimming supplies, especially for competitive swimmers. They offer swimsuits, training equipment, goggles, caps, sunglasses, nose clips, ear plugs and sports towels. Nike has a top-rated line of men’s and women’s competitive and recreational swimwear. They also carry nose clips, goggles and swim caps.

Offer top-rated surfing equipment for both beginner and advanced surfers

Not only do surfers need surfboards, but they also need the proper apparel and equipment for an optimum surfing experience. Make sure you offer a great selection of top brands and styles of equipment for surfing.

I recommend: O'Neill carries a range of wetsuits for surfing—fullsuits, springsuits, top & bottoms, rash guards, UV wear—as well as boots, hoods and gloves. Becker Surfboards builds their own popular surfboards and offers other top-of-the-line brands. They also carry body boards, skimboards, paddle boards, surfing supplies and surfboard maintenance products. Stewart Surfboards produces a variety of boards including: longboards, shortboards, funboards, retro boards and stand-up boards. They also allow customers to customize the shape and artwork on their surfboard.

Provide innovative and top quality swimming and surfing training equipment

Competitive swimmers and surfers require a range of high-performance surfing and swimming training equipment to improve balance and strength, reinforce proper swimming techniques and maximize athletic performances. Keep up-to-date on the latest training methods and newest breakthroughs in training technology and equipment.

I recommend: Tyr Sport, Inc. is one of the top manufacturers of competitive swimming equipment. They carry training fins, catch paddles, catalyst brites, training boards and pull floats. Another leading manufacturer of swimming supplies, FINIS, Inc., makes a popular line of swimming training equipment, swimwear for competitive swimmers and other equipment for swimming. Indo Board is a balance board that helps to develop balance, coordination and leg strength. Vasa offers a swim trainer that helps surfers and swimmers improve their strength and create explosive speed.

Helpful advice for making the most of this Guide

• •  Go the extra mile to provide valuable information on the latest surfing and swimming equipment. Goggles should fit comfortably and have a waterproof seal; fins should be snug but not too tight; wetsuits should fit well, be flexible and provide warmth. Inexperienced surfers should choose a soft board, which fits their skill level; advanced surfers will want a wide range of choices. Ill-fitting or poorly-chosen equipment will result in unhappy customers. Offer customer service and equipment selection that will satisfy both beginners and more experienced surfers and swimmers.
• •  Consider providing classes or personal instruction for beginning surfers. Provide safety instruction and information on new and innovative technologies. As your clientele become more experienced and their passion for surfing blooms, you will benefit from their long-term business and word-of-mouth recommendations.
• •  Providing maintenance and repair services will lead to long-standing relationships with your customers and may even generate word-of-mouth business. Be familiar with surfboard technology and keep an inventory of surfboard maintenance products on hand.
• •  Cultivate relationships with the local surfing and competitive swimming community. Consider sponsoring a charity swim or surfing competition in your neighborhood, or support a swimming team or club. These connections will be important to growing your business in the long term.