Examine the warmth rating of your outdoor ski apparel, particularly coats, snow pants and snow bibs. Ski clothing manufacturer companies have made their clothing lighter and more comfortable to wear without impacting the warmth the clothing provides, but the lightness of the outerwear can be confusing to customers. Make sure you can explain the temperature ranges in which your clothing will provide protection.

Familiarize yourself with the materials used in ski apparel and accessories including ski gloves and hats. Materials are specially designed to wick away moisture while retaining body heat. Knowing what materials work best allows you to stock the best inventory for your clients.

1. Stock quality coats and snow pants in your ski wear inventory.

2. Add boots to your snow ski apparel selection.

3. Pamper your customers with accessories like ski goggles and gloves.

Action Steps
The best contacts and resources to help you get it done

Provide customers with outdoor ski clothing

Consider the full range of options available when selecting ski jackets and snow pants to carry in your store. Choose a selection of men's ski apparel and women's ski apparel and an assortment children's ski outerwear as well.

I recommend: Sports Basement has a variety of ski apparel including snow suits for the youngest of your customers. Altrec.com prides itself in not only supplying you with the outer gear your customers need, but also in helping you choose what type of outer wear to stock.

Remember ski boots when you order ski wear

Add ski boots as a part of your line of ski wear so your customers don't have to visit your competition at all. Try to find wholesale ski apparel and boots to save you money on taxes and shipping costs. Choose two or three options in each size if you're limited on space and coordinate them with your outerwear to create a designer look for your customers.

I recommend: USOutdoor.com has a wide array of ski boots available and they sell them to you with no taxes and free shipping. Tecnica USA stand prepared to help you stock a pleasing selection of ski boots including racing boots and junior-level competition boots.

Provide ski gloves and goggles in your accessories section

Stock plenty of hats, ski goggles for eye protection and portable oxygen to keep your skiing customers safe on the slopes. Pamper your customers with unusual ski accessories like battery operated heated socks and gloves.

I recommend: Alpine Accessories boasts just about every type of ski accessory imaginable, including heated gloves and socks. Gear West can provide you with a varied inventory of ski accessories including ski bags and boot dryers.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Consider the viability of renting ski clothing and accessories. If you're in close proximity to the snow, you can make a nice sideline by renting gear rather than selling it, making your rental items continuing sources of income.