Mattel, Inc. - MAT- Profile

Mattel, Inc.. The Group's principal activities are to design, manufacture and marketing of toys. The Group's best selling brands include Barbie, Hot Wheels, Fisher-Price and American Girl. The Domestic segment includes Mattel, Fisher-Price and American girl brands. The Mattel segment includes Barbie, Polly Pocket, Hot Wheels, Matchbox, Tyco, Nickelodeon, Harry Potter, Yu-Gi-Oh, He-Man and Masters of the Universe, Batman and Justice League. The Fisher-Price brands segment includes Fisher-Price, Power Wheels, Sesame Street, Little People, Disney preschool and plush, Winnie the Pooh, Rescue Heroes, Barney, Dora the Explorer, PowerTouch and View-Master brands. The American Girl Brands segment includes The American Girls Collection, American Girl Today, Hopscotch Hill School, Bitty Baby, Angelina Ballerina, and Girls of Many Lands. On 03-Oct-2006, the Group acquired Radica Gems Limited. International accounted for 44% of 2006 gross revenues; Mattel brands, 25%; Fisher-Price brands, 24% & American girl brands, 7%