Joining local business organizations helps you plug into your community quickly. You'll learn who the key players are and network with business owners and management as well as local politicians and community leaders. These organizations keep abreast of issues that directly impact your bottom line. Many not only monitor policy issues but also have a hand in influencing outcomes through advocacy.

Local organizations and clubs meet regularly, so friendships, business alliances and opportunities inevitably result. Groups attract a cross-section of people, so you can interact with others outside your normal circles.

Follow these steps to take full advantage of local business organizations:

1. Sign up for leadership development training available through various clubs.
2. Hone your public speaking, team building, fund-raising, planning and organization skills through volunteering.
3. Access your community's resources and get increased exposure for your company.

Action Steps
The best contacts and resources to help you get it done

The business of your local Chamber of Commerce (COC) is business

Through it you can hook up with lenders, business development councils and local politicians. Your company will gain valuable exposure.

I recommend: It's hard to find a business that does not belong to the Chamber of Commerce. Type in the name of your community at ChamberofCommerce.com and contact the head of the Chamber to inquire about joining.

Help your community with business memberships

Rotary International, with 1.2 million members in more than 160 countries, is the oldest service club in the world. Local branches meet regularly and the camaraderie nets an expansive circle of business and professional acquaintances for members.

I recommend: Once you sign on as a Rotarian, you are almost guaranteed to meet people and get your name known. Join the local branch of Rotary International by completing the prospective member form that Rotary International will then forward to your local organization.

Make yours a better business

The Better Business Bureau (BBB) has over 2.5 million member organizations in 120 independent local affiliates. Members can access services, programs and educational publications.

I recommend: To join the BBB, you must meet and maintain the local Bureau's membership standards. At Better Business Bureau find your local office and apply directly.

Make a difference to those in need and your business will benefit

The Lions Club International, 1.35 million members in 197 countries and the largest service organization in the world, improves communities through projects like drug abuse prevention, diabetes awareness and sight protection.

I recommend: Like other service organizations, volunteerism plays a pivotal role in the Lions experience. Follow the membership links at Lions Club and use the club locator to find your local one. Let them know you have an interest in membership and want to attend a meeting to learn more. A member can then provide you with an application.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Cultivating social relationships helps build your business within your community.
• •  Volunteering develops interpersonal skills like understanding people better, motivating others and dealing with difficult situations.
• •  Volunteers often gain job-related skills through their service.
• •  The BBB Care Program offers low-cost, fast, agreeable resolutions of customer complaints.