Video conferencing systems increases productivity, efficiency and the speed of decision making for businesses. Businesses that utilize video conferencing systems have a competitive edge against video conferencing software providers that don’t. Instead of wasting thousands of dollars flying employees and potential recruits around the country they can accomplish most of the same tasks with more people, in less time, less cost and less scheduling hassles. Video conferencing software provides instant interaction with others in different zip codes, cities, states and even countries. You can easily communicate in real time using a system of audio, video and communications devices. This increases a company’s ability to support remote employees build stronger teams and offer employees more flexibility in whether to work onsite or not.

The Internet was once the best invention created when it came to communication access, but video conferencing software complements it well – and not just for big corporations. A small business can check in with a client keeping a professional appearance from a home office. It’s an innovative way to remain in contact with one another. Video conferencing software also provides a cost effective alternative to exhaustive daily commutes or catching a six-hour flight just for a meeting. This guide will:

1. Help you choose software for video conferencing that is compatible with your ISP.

2. Decide whether to use browser based or propriety video conferencing.

3. Choose the best video conferencing software system.

Action Steps
The best contacts and resources to help you get it done

Look at video conferencing software that's easy to use

Video conferencing should save time, not waste it. You don't want to have to spend very much time learning how to use your video conferencing software.

I recommend: iVisit offers desktop video conferencing software and a free trial so you can test the usability. MegaMeeting sells a system that users call "easy to use."

Choose between browser based video conference and software for video conferencing

Propriety software is available on the market and usually has restrictions on how it can be used if you are not the owner of the program. Some programs also have their own software and hardware specifications, and there are customer service representatives available with whichever program you choose to help with any problems or questions about set up. A browser based video conferencing program is installed strictly through the service provider's browser, so there is no need to download any software. Once online all you need to do is access the website and follow the easy instructions for set up. Browser systems are compatible with most systems.

I recommend: If you are looking for software you can customize just for your business, Smith Micro Software has video conferencing software available. A popular browser solution is Mega Meeting where anyone anywhere in the world can join your meeting.

Choose the best video conference software for your business

Video conference systems are all different. Some are for PCs only, some for Macs and some can accommodate both with a bit of tweaking and so on.

I recommend: A company like Tanberg will help you find a video conferencing solution for your business needs. They will conduct a full, internal audit to make sure you make the right video conference software choice.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Perform equipment testing for new video conferencing programs well before a scheduled meeting to save time on major interruptions that can occur.