Call center events present new technologies and bring professionals up-to-date on current call center topics and events. Call centers allow technology and personnel to reach out to the public, provide customer support as well as promote products through telephone-based systems. Call centers are the direct connection to the customer at many companies.

Call centers rely heavily on the technologies that route calls, provide service personnel with information and tools to resolve customer issues and monitor performance. Training for customer service representatives and management is an ongoing process that benefits greatly from trends and ideas delivered at call center conferences. Review the following when selecting call center shows to attend:

1. Streamline customer service with new technologies presented at a call center conference.

2. Find upcoming call center events that increase training efficiency.

3. Make better use of call center data to increase phone sales with expert advice from a call center event.

Action Steps
The best contacts and resources to help you get it done

Match your business with innovative technologies at call center events

Call centers are a combination of people and technology that work together to promote company products and offer customer service. Taking advantage of new technologies demonstrated at a call center industry event helps make call centers more efficient and customer friendly.

I recommend: High Tech High Touch Solutions, Inc. offers technical solutions with annual shows that focus on customer service centers. The American Teleservices Association (ATA) hosts conferences across the country on subjects from call center technology to governmental compliance.

Keep CSRs updated and trained with sessions on current industry events at call center conferences

Customer service is the voice that solves problems and answers questions, all over the phone. Call centers spend a considerable amount of money and time in training programs and call center industry events assist by keeping agents and managers up-to-date on current call center events.

I recommend: Think Services hosts the Annual Call Center Exhibition (ACCE) conference for customer service managers, trainers and other professionals. Return2Customer is a conference with a focus on call center representatives, training and current events.

Maximize data trends with updated methods presented by industry leaders at events on call centers

Call centers collect mountains of data on customer requests, satisfaction and call handling. All of this information is used to maintain quality, improve sales and promote customer loyalty. Call center shows are designed to help companies sort and understand the data important to part of the process. Public trends and expectations change quickly, making keynote presentations and call center conferences a great way to stay current.

I recommend: Technology Marketing Corporation is focused on changes in public perception and data technology at their countrywide conferences. The First Wednesday Group holds an annual executive retreat to discuss customer service issues and data trends.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Large events offer more information than time allowed. Schedule your time at call center conferences carefully to ensure you attend the sessions and exhibits that affect your job most.