The Sony Ericsson bluetooth is the product of the joint venture between Japanese giant Sony Corp. and Swedish telecom company Ericsson. The combination of Sony electronics and Ericsson's telecom positioning results in a varied line of high tech personal mobile phones that provide the user with the highest quality imaging, music audio or touch screen technology.

Bluetooth is a technology that uses integrated circuits to network bluetooth capable devices to each other short range. The primary benefits of the Sony Ericsson bluetooth circuit are its wireless connections that do not require line of sight access between two devices in order to connect them. Bluetooth circuits are also very low power users, so the battery power diverted from a laptop computer or cell phone to sustain a bluetooth connection is minimal.

1. Find Sony Ericsson bluetooth enabled communication devices to fit your customers' wireless communication needs.

2. Keep your customers connected with Sony Ericsson bluetooth interface accessories and peripherals.

3. Get the latest Sony Ericsson bluetooth information to provide your customers technology as it's released.

Action Steps
The best contacts and resources to help you get it done

Stock the family of Sony Ericsson bluetooth mobile phones

Sony Ericsson has three primary lines of phones, each geared toward a specific consumer interest. The Cyber Shot for photo enthusiasts, the Walkman for music lovers and the video-enhanced Xperia for viewing high quality television and video. Stock them all to appeal to all three customer needs.

I recommend: Join one of Sony Ericsson's retailer programs to become a formal Sony Ericsson distributor or co-marketer. Shop for Sony Ericsson mobile phones in bulk through Wholesale Trio's bulk wholesale catalog.

Stock peripheral devices to interface with Sony Ericsson bluetooth technology

A wide range of peripherals interface with Sony Ericsson bluetooth technology. Stock as many as possible to appeal to the widest customer base.

I recommend: Try Jabra's custom manufactured line of bluetooth and wireless connectivity devices such as mobile stereo, ear buds, headsets and speakers. Ares Manufacturing is the source for a wide variety of aftermarket accessories for bluetooth enabled wireless devices, including the newest models of the Sony Ericsson family of mobile phones.

Keep ahead of the competition and provide the newest Sony Ericsson bluetooth products

Train your customers to expect to find the newest emerging bluetooth tech on your shelves by keeping up with the latest news and product releases from Sony Ericsson.

I recommend: Mobile Future is an independent publication that discusses the latest tech releases from major mobile manufacturers. Technorati is a reliable source of up-to-the-minute tech news and press releases from manufacturers across the tech spectrum, including phone, data and video.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Make yourself a one-stop shop. Carry accessories and components for all the Sony Ericsson bluetooth items you sell rather than forcing your customers to go elsewhere to complete their purchase. Consider stocking phone skins, cases, USB cables, car and outlet chargers, and extra batteries.
• •  Keep a Sony Ericsson bluetooth list or catalog of accessories for customers who want to order what you don't have in stock.