It is very common to drive down a road and see cellular towers stretching into the sky. While most people own and use a cell phone on a daily basis, few give much thought to the cell towers that provides their signal.

One can mount cell towers on the top of an existing structure or on a newly created formation. They are typically 150 to 270 feet high. Higher towers cover larger areas. The cell phone antenna and the cell tower exchange signals. Obtaining a signal is not possible when out of a cellular tower range.

Choosing a cellular towers provider with a tower in your area is more important than choosing the style of cell phone that you use. Many customers are concerned about the signal they will receive. Relay cellular towers information to customers by considering the following:

1. The location of cellular towers determines phone service quality.

2. Areas with few towers may have dead spots of no service.

3. The primary purpose of the cell phone should influence the cell tower provider choice.

Action Steps
The best contacts and resources to help you get it done

Disguise your cell tower as a tree to beautify the landscape

Cell towers are huge metal structures. Not everyone finds these mass constructions attractive. Many do not want something so ugly on their property.

I recommend: Disguise cell towers in heavily populated or public areas. Cell Trees offers a variety of tree disguises to make metal cell towers more appealing to the eye. AlanDick also offers a variety of cell tower structures.

Locate cellular towers in your area to ensure reception

Customers want to know that they will have good reception. Know where to find cellular towers in your area and be able to give details about the level of reception each tower provides. You can find cellular towers in a variety of areas.

I recommend: You can find towers from a variety of providers at Mobiledia. You can also look for towers located near a specific location at AntennaSearch.

Use your cell tower to offer additional services to your customers

Companies can use cellular towers for more than just cellular phone service. Offer customers more services through your towers.

I recommend: Use your existing cellular tower to offer Internet service to your customers. Both Digital Path and GM Industries offer Internet service signal add-ons and options for cellular towers.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Giving your customer the feeling of confidence in your service is very important. Provide your customer with a listing of various cellular towers providers. Can you show evidence that your service will allow for the best signal? Allow your customer to compare how many towers from each service are in his or her area. The provider with the most towers will give the consumer the best service.