Action Steps
The best contacts and resources to help you get it done

Find airline employee magazines to stay well-informed

Take time to sift through the vast number of airline personnel magazines that come across your desk to find the ones that speak to your place in the industry and will provide you with the most pertinent information. While you may subscribe to a magazine for airline employees, there are others you can quickly peruse online. Ask your staff to each read a different airline personnel online publication and pass on important information they learn.

I recommend: Aerosphere is an industry online publication for airline personnel that covers many aspects of the industry. Aero Tech News offers everything from current trends to jobs and military aviation news.

Get your employees to read publications for airline employees

An easy way to encourage employees to take the initiative to read industry reports and news is to open each staff meeting for employees to share what they've learned in their regular reading. You also could request regular reports if you have managers and other tracking industry changes through various news sources.

I recommend: Aeroworld is rife with news, research and job information. Airways International will keep you and your staff up-to-date on the latest airline scoops.

Use your marketing dollars in airline employee publications

Reach your clients and others in the industry through the many avenues of advertising available in both print and online publication for airline personnel. Whether you need qualified employees or are looking to reach a wider customer base, you can support the industry publications and keep your name in the forefront by purchasing ads in airline personnel publications.

I recommend: Inflight USA is passed out free at airline terminals around the world and can be a great publication in which to put your name. OAG sells ads in a a variety of airline publications to reach everyone from the traveling public to air cargo carriers and airline employees.

Helpful advice for making the most of this Guide

• •  Limit the number of airline personnel magazines you get sent to your inbox so that you don't go on overload and end up not reading any. Stick with the publications that work for you.