If you've worked tradeshows in the past, you understand the importance of tradeshow fulfillment. Most people attend trade shows and conferences with the ultimate goal of landing leads to new clients and customers. Spending money on the appropriate tradeshow fulfillment solution to ensure you get the outcome you seek can actually save you money in the long run and increase your potential for a successful tradeshow experience.

Tradeshow fulfillment services, conference fulfillment services and expo fulfillment services all help free your time and resources to focus on your core job instead of the back-end particulars of a single event. As you learn about different tradeshow fulfillment solutions that can help you the most, keep the following in mind:

1. Consider the amount of time you and your employees have to devote to planning and implementing the tradeshow. Think about time constraints and commitments within your operation, and you’ll see the benefits of outsourcing your next tradeshow tasks to the professionals.

2. Figure out your budget for tradeshow fulfillment to see how much of the back end you can afford to outsource.

3. Hire with a trade show fulfillment service that will work with you to keep shipping costs as low as possible.

Action Steps
The best contacts and resources to help you get it done

Use tradeshow fulfillment houses to help you prepare for your next event

Tradeshow planning often requires a significant amount of time and preparation that can interfere with the time you need to take care of other pressing business responsibilities. Contract with a trade show fulfillment house to ease your burden and improve your overall trade show experience.

I recommend: If you plan to host a trade show anytime soon, let Las Vegas Fulfillment take care of the jobs you don't have time for, like building press kits, goodie bags, copying, binding, and delivery of these items to your conference or tradeshow. You should also download the data sheet at ECI Marketing to learn more about the customized "Tradeshow in a Box" they can build for you.

Choose an online tradeshow fulfillment solution to meet your needs

Perhaps you have the time and prefer a hands-on approach to tradeshow fulfillment. If that's true, then you can truly appreciate having constant online access to all your important trade show fulfillment information. Immediate access to tradeshow information will keep you organized, on track and on top of your game.

I recommend: Try the online demonstration at Stonepoint Communications to view their FastFacts tool that lets you manage your trade show fulfillment schedules and details and make the information available to others within your company. Visit DCi Management to learn more about their online customizable tradeshow inventory management system and other event fulfillment services.

Consider outsourcing your post-tradeshow fulfillment tasks

Total tradeshow fulfillment doesn't end at the same moment the tradeshow ends. You worked hard and made new contacts, possible leads for new business. The ideas churn in your head, but you've got all these leftover promotional materials stacked around your booth and you're mentally beginning to prepare for an important meeting just two days away. Many people will choose to pursue their own leads, but others prefer to let someone else make the initial contacts so they get completed promptly. Either way, you should know you can outsource the post-tradeshow tasks to a trade show fulfillment house.

I recommend: Contact Silicon Valley Direct for more information on how they can take care of your leftover tradeshow inventory and follow up on the leads you gained. Check out all the tradeshow fulfillment services Leads to Sales provides, including their post-show Lead Fulfillment-PLUS service.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Before you outsource any tradeshow fulfillment service, you must perform your due diligence, focusing on each company's reputation to deliver what they promise when they promise it. Turning over responsibility for making sure everything's in place when the tradeshow begins carries the potential of added stress, so make sure you trust the company you go with.