If you produce a media and/or entertainment product that requires fulfillment, you should consider the many media and entertainment fulfillment options available to you. You devote your quality time to selling and improving your product, so spending an equal amount of time worrying about entertainment fulfillment or media fulfillment can really bog you down.

Finding entertainment fulfillment services or media fulfillment companies can free you up to focus on your core business and also let you feel confident that entertainment or media fulfillment houses will take care of the back end of your business much better than you could on your own. As you search for the right media or entertainment fulfillment distribution solution for your company:

1. Perform due diligence on each entertainment fulfillment company that interests you regarding their reputation in the business.

2. Work with media or entertainment fulfillment houses that will provide you with only the services you need and not force you to take all or nothing.

3. Ensure the media fulfillment services you go with can deliver what they promise, and on time.

Action Steps
The best contacts and resources to help you get it done

Use fulfillment media services to assemble and distribute your media and entertainment kits

If you plan to host a big event or launch a new product in the near future, media and entertainment fulfillment companies can really take the burden off your back by building, packaging, storing and distributing media and publicity kits that can generate any level of publicity you want.

I recommend: Let Moulton Logistics Management take care of your press kits by either creating or receiving the items you want to include and then create laser-printed letters to enclose with the kits. Contact KD Mailing & Fulfillment to determine whether they can build and distribute the press kits you need.

Contract with a media fulfillment house to publish your book

Spend your time writing your book, and think about outsourcing the back-end tasks like editing, book cover, marketing, making the book available for sale, printing, selling and shipping. Select a firm that allows you to maintain control of your book and profits, but let the publishing professionals deal with the details, schedules and promotions.

I recommend: Consider the full-service publishing fulfillment available through Beaver's Pond Press. Also take a look at the different publishing packages you can get through iUniverse.

Contact media fulfillment houses to take care of your digital media needs

Whether you produce entertainment, training or educational CDs or DVDs in your business, you can find abundant resources for handling your digital media fulfillment needs.

I recommend: Check out Corporate Disk Company for a quote on the CD, DVD and diskette fulfillment services you need. You can also let CD-Fulfillment.com produce, print, pack and ship your CDs, DVDs or other digital media.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Before you begin your search for entertainment and media fulfillment solutions, draft a matrix containing the criteria you'll use in your decision making, and ensure it's large enough to include each company and criterion. This will provide you with an at-a-glance comparison of all the media and entertainment fulfillment companies you consider.