Domain names can be a lot like customized license plates; the phrase makes sense to the owner, but not to the person driving behind. Get a domain appraisal to make sure this doesn’t happen to your domain name. Domain appraisal services evaluate the marketability of your domain name and its potential value. Couple a good domain name with a website clients like and the domain name becomes an extension of your marketing.
Even if you understand the basics of choosing a domain name, domain appraisals help you look at your domain name from another perspective.
A good domain name:
- Alerts search engines to the content of the website.
- Includes keywords.
- Is short and memorable.
Get a free domain name appraisalA free domain appraisal helps you know the value of your domain name, but you may need to know where the domain name stands in market position and the size of the market. The service may base its appraisal on information you provide rather than on its own research.
Evaluate the research methodologies used by professional domain name appraisal servicesCertified appraisals may take up to two days to return the results to you. Often a certified appraisal values the domain name higher than a free domain name appraisal, but if you don't know how the company reached that decision, be skeptical.
Pay to have your domain name appraisedThe purpose for domain appraisals determines how much money you should spend to get the appraisal done. If you are simply curious about the marketability and potential value, you could use an inexpensive service.
- Domain names are not case sensitive.
- Valuations based on information you provide may not show the domain name's actual, objective value.
- Some companies offer a free domain appraisal as a way to entice to you to purchase a professional appraisal.