The primary goal of any business is to make money.
Any serious business owner will do everything in their power to increase their stores' profits, and this also applies to the E-commerce industry.
E-commerce stores have more opportunities to succeed than brick-and-mortar stores.
Several tools can help you automate almost all aspects of your business from lead acquisition to fulfillment.
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You should take advantage of these to help you sell. Here are some of the best:
1. Intuit Quickbooks
If you've ever wanted to go paperless, Intuit Quickbooks will make your dreams a reality.
Intuit Quickbooks integrates flawlessly with major E-commerce platforms like Bigcommerce and Shopify.
The tool will help you track your business' transactions, and you'll be better informed of all that is going on.
The updates take place automatically without you lifting a finger.
It makes it easy for you and your employees to track and measure the performances of sales using mobile devices.
This will free much time for you and your workers and you'll be able to focus on higher yield activities and so grow your E-commerce store.
Why: The tool will help you go paperless, and the automation will free up your time, so you focus on more productive activities.
eRated will allow you to integrate user reviews from various platforms on the net and give you a trusted certificate which you can then use to enhance your sales efforts.
The social proof that comes with good reviews from an online seller is phenomenal.
Users trust reviews and ratings left by their peers more than content created by your marketing team.
User-generated content, if positive, will help you boost your E-commerce site's sales.
Why: eRated automates the whole process of brand mention monitoring and also scores you automatically.
You should, therefore, protect your reputation so that you don't end up with too many negative reviews.
3. MyUKMailbox and MyUS
Most E-commerce sites cannot deliver globally. Many stores are therefore leaving much money on the table.
Your global customers would gladly shop with you if they could find a way to ship the products conveniently to their doorstep.
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These services allow the customers to create physical addresses within the U.S. or UK.
You can then ship the products they order to these addresses and MyUS (from U.S.-based stores) or MyUKMailbox (for UK-based shops) will forward the products to their home countries.
MyUS, for instance, delivers to more than 220 countries and territories. That is a reach you should take advantage of.
Why: One of the benefits of an E-commerce store is its ability to reach prospects from all corners of the planet.
You should strive to turn as many of these people into customers. Services like MyUS and MyUKMailbox can help you do this.
Remarkety lets you communicate with customers who abandoned a shopping cart and never returned.
You'll be able to email these people and there are good chances a portion of them will complete the abandoned order.
Your emails can be personalized and contain things like coupon codes and recommendations. This is made possible by the tool's customer segmentation features that will give you useful insights into customer behavior.
You can recommend products, email customers who've haven't visited your site for a while and perform A/B tests to see which campaign perform better.
Why: this tool is very powerful and will help you re-engage with leads and turn them into customers.
OptinMonster is one of the best tools you can use to collect emails to build a responsive subscriber list.
The power of the tool lies in its ability to easily and quickly create quality opt-in forms that convert.
The tool allows A/B testing, the creation of exit intent forms and page level targeting.
Why: You want to use OptinMonster to build an email list. Email marketing is powerful and can help you increase engagement and sales.
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With competition getting stiffer online, it is very likely that your competitors are not taking any chances when it comes to optimizing offers, automating processes and increasing engagement and sales.
Most of them are employing tools to help them achieve desired goals and objectives.
If you are not taking advantage of the tools that the industry has made available, you are falling behind and it is just a matter of time before your competitors overtake you.
You do not have to use all the tools available. You just need to figure out which tool is the best at taking care of a given function and stick to it.
Getting this information is not hard as there are several reviews of tools online left by credible and real business owners like you.