WooCommerce is amongst the biggest names in E-commerce. As of April last year, the platform has exceeded a whopping seven million downloads powering about 30 percent of all E-commerce stores. Today, more than 1.5 million websites utilize WooCommerce to run their digital storefronts.
The popularity of WooCommerce is credited to the ease of deployment and overall flexibility of the platform. You can set up an online store without writing a single line of code and rely solely on the power of a Content Management System like WordPress.
Of course, getting ahead of the pack requires some CSS customizations, but you also need exceptional plugins for a standout website.
Here are five simple yet powerful plugins that can help unlock the maximum conversion potential of your WooCommerce store:
1. WooCommerce – SendinBlue Add-On
Conversions are not always about making a sale. Most of the time, nurturing long-term leads are more valuable and profitable than wooing over quick buyers. That said, you need to offer a permanent channel of communication between you and your potential customers.
By having an email list, you can maintain your prospects’ awareness of your brand and build trust by sending useful updates and incentives. For this strategy, you need an email marketing and contact management platform like SendinBlue.
SendinBlue has all the features you need for keeping in touch with your audience – from a drag-and-drop email builder to automation.
If you use emails to communicate with your customers about their purchases, then SendinBlue makes it easier for you to populate WooCommerce order variables directly within your default email templates.
SendinBlue's responsive design tools make it easy to create email templates that are engaging and include the most important order details. Also, SendinBlue optimizes the deliverability of your e-commerce emails to ensure your messages are seen, so you do not have to worry about emails not being sent properly. To integrate SendinBlue with your WooCommerce-run online store, you simply need to install the SendinBlue Add-on for WooCommerce.
2. WooCommerce Social Login
Letting your audience become a part of a community is a great way to cement your authority and build trust. Additionally, providing your customers with personalized accounts can help you make better offers based on their viewed or previously purchased products.
To further improve the experience of your clients, you can use the WooCommerce Social Login plugin to make the signup and sign-in processes a lot faster. It allows them to use their social media accounts for registration purposes to your site. Instead of going through the tedious process of answering a long signup form, they can just click the "Login with Facebook" button, and they are ready to go.
According to research, online consumers prefer the easier way of logging in with their social media accounts. Aside from making the login process more convenient, WooCommerce Social Login will also help you extract useful information about your customers. This will assist you with the ongoing optimization of your online store.
3. Product Enquiry for WooCommerce
Sometimes, customers need a little validation to make a purchase finally. They turn to product reviews, unboxing videos on YouTube, and the personal recommendations of friends to feel more confident in their buying decision. Some customers also make direct inquiries towards the seller to check the kind of service and experience they can expect in trusting your brand.
As an online marketer, you can attend to these kind of customers using the Product Enquiry for WooCommerce plugin. It allows you to include a question or "request a quote" button in specific locations of your online store.
A significant advantage of this plugin is localization. By providing the necessary files for translating and editing in a specific language (.mo and .po), you can easily create buttons tailored for a local audience. The Pro version also enables you to personalize the buttons and plugin dialog.
4. WooCommere Abandoned Cart Lite
Here’s an inescapable fact 98 percent of online traffic will not buy on their first visit. Some may bounce away before clicking anything else, while others choose to abandon their shopping carts even though they clearly showed the intent to make a purchase.
Shopping cart abandoners are, however, potential leads that can still be won over using simple reminders. With the WooCommerce Abandoned Cart plugin, you can send automated emails that notify abandoners that their products are still ready for purchase. The plugin will also recover all the items in the customer’s cart for a more convenient shopping experience.
Take note that customers do not have to be logged in to receive email reminders. A guest user's shopping cart will also be preserved on the checkout page as long as a valid email was provided.
5. WooCommerce – Gift Cards
Offering gift cards for your business is an excellent way to stimulate sales, promote customer loyalty, and increase your brand awareness. Furthermore, gift cards can give your online store the opportunity to realize pure profits since a good chunk of gift card buyers fails to cash them in. In fact, more than $1 billion are being spent by consumers annually on unredeemed gift cards.
Of course, you should not offer gift cards for the sole purpose of exploiting the "breakage" effect. After all, gift cards will help you expand your customer base if you know how to offer great deals. To start offering gift cards for your WooCommerce store, you can use this fast and simple Gift Cards plugin.
Boosting the sales of your online store means improving the experience of your users and offering better deals. With the WooCommerce plugins above, you can provide a seamless shopping experience to your customers from registration to checkout. Plugins like SendinBlue and Abandoned Cart also gives them more opportunities to convert, allowing you to make the most out of every single visitor.