Effective search engine optimization strategies are extremely important in order to convert the existing visitors and generate a higher ROI.
Here are seven ways that will help you to improve your E-commerce SEO and increase existing sales:
1. Use Videos, Testimonials, Images and Create Content of Significant Value on Product Pages
How you employ all of the below-mentioned features into your campaign strategy is pre-requisite to any effective E-commerce marketing. It is essential that:
- Content must be along with a product image
- Product information must cover every bit of Product specification
- A video for product description adds to the whole appeal of a product
- Client testimonial besides or in video format enhance the product appeal
Impact of Video Presentation
Video for product description can be an effective mode to highlight the important features of a product and can surely enhance the sales. The consumer need not venture in dark to access the information regarding the product. An interactive video alongside the product will only appeal to the interests of the website visitor.
For product images it is necessary to:
- Upload high-resolution product images
- A 360-degree view for better understanding
- Prompt call-to-action to make the purchase
- Include certificate badges
The above two jazz up the whole appeal. It is your content that will ultimately be the deciding factor. The content has to be crisp, accurate and informative. You can also effectively market the features with client testimonials that can highlight the satisfaction of your previous clients.
2. Make Use of Cohort Analysis Under Google Analytics to Better Understand Conversion Flow
Cohort analysis provided by Google Analytics can be termed up as a study that lets professionals be acquainted with various useful data into the spending of their customers. It is compiled by using actionable metrics which gives precise insight in accordance with a period of time. You can access Google Analytics for cohort analysis by:
- Signing into your Google Analytics account. You can log in with your Gmail ID and sign up for Google analytics report
- Click on the Admin tab and Navigate to your View
- Select the reporting tab
- Select Audience and then Cohort Analysis which you can find in the report Navigation
Cohort analysis helps an E-commerce SEO to know about:
- Who the customers are?
- What their spending habits are?
- What are their Expectations?
- How to retain the customers?
Employ cohort analysis to plan and strategize with data that is both insightful and accurate.
3. Use Responsive Design and Implement AMP Version of Your Product Pages for Faster Load Time
E-commerce websites have to be responsive and should not be time-consuming. A perfectly themed website with appropriate features only appeals to an online user accessing internet on laptops or mobile. When a user logs into their device the amount of time taken to purchase the product should be the bare minimum. AMP and Responsive Design are user-centric and take in online user expectation into account.
What Is AMP and How It Speeds Up Performance?
Accelerated Mobile Pages help create mobile optimized web pages. A web page with once optimized content can load everywhere within an instant. Your official desktop website differs from AMP only in a way that it filters out ads, unnecessary images for the user to be directed to relevant information only.
Related Article: 3 Marketing Tips for Brand New E-commerce Websites
With AMP has been divided into three actionable parts:
- AMP HTML: It is basically a redundant form of HTML along with some extensions to develop rich content
- AMP JS: AMP JS ensures that AMP HTML pages are accessed within instant
- Google AMP Cache: The cached AMP HTM pages are accessed with this
What Is Responsive Web Design?
The sole aim of Responsive Web design is to develop and design a website that responds to the expectations and environment of a user. Tools like MotoCMS makes it easier for webmasters to create mobile friendly websites on the go. A responsive web design includes:
- Screen resolution adjustment
- Image flexibility
- Customized layout structure for different devices
- Content priority
4. Improve Your Checkout Page via A/B Testing
A/B testing helps you run a simulation on various components of your website parameters that might enhance the conversion rate for your E-commerce website. What it does is:
- Create alternative pages for your web page
- They can be referred to as Version 1 (the original) and version 2 (modified page)
- Once you have developed and altered the components of your original web page run the test and see if it enhances the conversion rate. You can alter and run the tests for as many altered pages as you like.
How to Conduct A/B Testing?
First, include the visual website optimizer code snippet in your website which is referred to as VWO code. Once you have added VWO code load you’re the website in Visual Editor. You can create changes you desire by a point-and-click interface. It is also possible to make CSS and JS code changes. You can choose the components of which you want to measure the conversion rate. Now, go ahead and run the test which reports in real time by evaluating the response of the visitors. You can see the results in graphical representation along with the exact percentage of conversion rate.
5. Use CDN and Direct Carrier Billing to Improve User Experience
Content Delivery network (CDN) is a geographically-based network of distributed servers. E-commerce thrives with customer satisfaction. With CDN E-commerce business owners can deliver content to their customers all over the world with ease and much more guarantee which comes with it. You should opt for CDN if you have:
- High website traffic
- Have decent global reach
How CDN Works?
To get started you have to modify your root domain DNS configuration and of your subdomains. For root domain, change point the A record point to one of CDN’s IP pages and for each subdomain modify its CNAME record to point it to CDN provided subdomain. What started as a feasible mode to pay for your ringtones and wallpapers in present times has turned into a fully-fledged payment method for the services your avail from Internet. The costs for the services get added to your existing mobile carrier bill.
Direct carrier billing is the new way to let your customers pay. It is a Google-approved payment mode where you can avail the facility from providers like AT&T, Sprint, and Verizon. When you sign up for Direct Carrier Billing you receive a text message with “DCB_Association” as a confirmation. You can sign up for Direct Carrier Billing when you go out to shop on App store and select the payment mode from your mobile carrier.
6. Make Use of Semantic Email Marketing to Boost Traffic to Your Major Selling Products
Semantic E-mail Marketing is a highly benefitting E-commerce SEO strategy. By simply adding “schema.org” markup to the email that you sent out the users can take quick action and also be notified about important aspects of the email.
Schema.org is renowned markup which is managed by Google in collaboration with other companies. Warby Parker, for example, triggered the customer attention by adding an exciting subject line as "Uh-oh, your prescription is expiring."
The company in the email highlighted the expiry date and from where to get the new glasses. So, rest assures the client will look for new glasses without any fail. E-commerce SEO can attract new client also retain the existing customers by selling their product to them with renewed semantic email marketing.
Related Article: Small but Mighty: Optimizing a Small Business E-commerce Website
7. Optimize Labels, Filters and Don't Display Products That Are Out of Stock
The moment a user lands up on e-commerce website they need to be wooed and impressed with the services. The more easy you make it for them to spot a product the chances of them making the purchase increase significantly. Labels and filters greatly assist an E-commerce website to direct the user to specific products they are looking for. Some of the examples of labels that you must implement are:
- Add to cart
- Amount of products left in stock
- Along with labels, filters are what make an impressive E-commerce website stand apart from the rest. A number of filters you can add increase the customer satisfaction quotient. Some of the must-have filters for products which can be included in E-commerce websites are:
- Price range
- Brand type
E-commerce websites have seen a surge in last few years. The Internet is a vast platform with global reach. It is necessary to implement every available feature to your E-commerce website that can ease shopping for the customers. Rest assured once you employ all the above-mentioned E-commerce SEO techniques your business will only flourish.