Resources for Sales Promotions

Discover sales promotion ideas. Research information on sales promotions and incentives such as coupons, rebates, and contests. Identify marketing promotion and sales promotion agencies that offer services that suit your business needs.
In-Store Promotions

Providers of in-store sales promotions, and related programs. more »

Promotional Products

Quickly find providers of promotional merchandise and business promotional products. Review listings for links to promotional product companies and suppliers of business promotiona… more »

Coupon Promotions

Find coupon services and solutions, including companies who offer coupon consulting or coupon printing. Find providers of coupon promotions online. more »

Email Marketing

Directory of email marketing companies offering email marketing services including broadcast email, email newsletters, and targeted mass email. Review email marketing vendors offer… more »

Executive Education

Directory to schools and institutions that offer executive education programs. more »

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Business Education and Training

Providers of business development educational programs. more »

Easy Sales-Boosting Techniques

The phones aren't ringing. Your Web site receives just a handful of daily hits. Your sales numbers are in a slump. Employee morale (including your own) is in a downward spiral. Stop pouting and do something about it. It doesn't take a miracle to turn around your sales figures, just a little creative thinking. To boost your numbers, you need to:
  1. Get creative.
  2. Motivate your employees.
  3. Revisit your sales plan.

Develop a customer loyalty program

Keep customers coming back and entice them to purchase more with a loyalty program. Popular programs include frequent buyer clubs and loyalty cards. Reward your customers with discounts, cash back, store credit or a free gift with purchase.

Up-sell and cross-sell

Think of a customer who's ready to buy as a customer who's ready to buy more. Up-sell to a higher-end product or service and cross-sell with products and services that complement the one being purchased.

Create a referral rewards program

Turn your satisfied customers into your best salespeople by launching a referral reward program. For every one, two, or ten referrals you receive from a customer, reward them with discounts on products and services, free gifts or free shipping on purchases.

Lure customers with coupons

Coupons can entice new customers to give your products or services a try. They can also encourage existing customers to buy more than they normally would or to make a purchase today rather than next week or next month.

Motivate your sales team

Pump up your sales team and your sales will get a shot in the arm. Financial rewards and commissions aren't the only way to energize salespeople. Setting goals, providing training and offering opportunities for growth within your organization can help light a fire under your team.
  • Follow up on all sales. The first sale is the hardest. Use it as a springboard to build the relationship with the customer.
  • Use the word "free" with caution. Some free offers may turn potential customer away. A free product should have value to the customer (not the company) to be effective.
  • Offer a guarantee for all products and services. By removing the risk, customers are more likely to spend money.
  • Surround yourself with sales experts -- your customers, employees, suppliers, and partners. Ask for their opinions. Integrate only what you think would be beneficial to you, your company, and the bottom line.