Are you searching for inspiration, solid resources or tips to help you lift your startup from the ground and become a successful entrepreneur? Or, maybe you need some insights to encourage you to build a new business and have a mindset change?
Regardless, one thing’s for sure: you need help, and not the kind of help where someone tells you what to do.
Whatever the genre, books have always managed to stir our perceptions and modify our way of thinking. Here are 5 of the most influential books that might change the way you perceive the business environment.
1. The Lean Startup by Eric Ries
A lot of today’s startups fail. Surprisingly, failure can be prevented as long as you know how to approach it. In The Lean Startup, Eric Ries talks about the changes a company should make to succeed. He defines most new companies as organizations that are dedicated to creating something innovative under extremely uncertain conditions.
In the book, entrepreneurs will learn a lot of useful things about using creativity as leverage to attain greatness in business. Ries got his inspiration from numerous counterintuitive practices. He argues that we can measure progress without having to turn to vanity metrics. Dedication and passion are fundamental traits that enable CEOs and managers to be agile, practical and efficient without having to waste money they don’t have.
2. Rework by Jason Fried
A lot of today’s books about business offer the same advice: come up with a business plan, assess your competitors, and look for investors. These guidelines are not entirely useless, although it’s time to rethink our strategies and adopt new means to help our businesses thrive.
In Rework, Jason Fried provides readers with an easier, better and faster approach to success. Believe it or not, there’s no need to become a workaholic to see your company profit. Stop making excuses, stop postponing your ideas and act now. You have to work hard if you want to thrive, not complain. This book is an excellent motivator; it will make you want to become more productive as soon as possible.
3. Influence: The Psychology of Persuasion by Robert B. Cialdini
In this classic book about persuasion, Dr. Robert Cialdini tries to explain the reasons behind people’s “yes” answers. What do we need to compel others to agree with what we’re trying to say? The author explains that there’s a powerful connection between influence and persuasion. After studying the human behavior for years, Cialdini has finally written Influence. The motivational book teaches readers about the 6 principles of persuasion, and what you need to do to become an expert persuader.
4. Crush It! by Gary Vaynerchuk
Gary Vaynerchuk, skilled online marketer, tells entrepreneurs what they have to do to increase sales and revenue using the internet. Crush It! is a book about turning a $4 million wine store into a $60 million business. The author tries to show readers that passion and determination are essential skills that one must have to turn a mediocre business into a flourishing, thriving enterprise.
Social media has totally changed the way people run their start-ups. Offline marketing strategies have vanished, and in return we have online techniques that can help us make as much money as we want. All we have to do is be open to change.
5. How to Win Friends and Influence People by Dale Carnegie
This amazing self-help book has changed the life of millions since 1937 when it was first published. Some even consider it the ‘grandfather’ of all business books. Dale Carnegie understands how people think and act.
In How to Win Friends and Influence People he talks about financial success, and what we must be willing to sacrifice to get to the top. His mantra? To achieve business success in proportion of 100%, we need 15% professional knowledge and 85% enthusiasm to express ideas and assume leadership. There’s a lot of good advice on fundamental techniques to manage people without having to use manipulation to get them to agree with you.
Which of the 5 books would you like to read first? Achieving success in the business environment is easier said than done. Entrepreneurs must first hone their current skills; then they must be willing to take chances, and last but not least, they have to stay motivated constantly, no matter what happens along the way.