Planning a grand opening event isn't as easy as it may seem. This event is, in essence, a marketing tool, and you'll need to use your PR skills to attract as many potential customers to your opening as you possibly can.
The goal of grand opening event planning is to ensure that you have all your bases covered as far as advertising, food, activities and any entertainment you want to have at the event. Make sure that what you plan is professional and communicates your company's vision. This is the first marketing event of your business's fiscal life, so you need to make the most of it.
1. Think about what types of things would complement your business when you plan a grand opening event. For example, an upscale clothing boutique might want to serve nice hors d'oeuvres and champagne, decorate with fresh flowers and offer private VIP fittings.
2. Ensure that you advertise the event correctly so prospective customers will know to come check you out. Planning a grand opening is pointless if nobody shows up.
3. Consider all the grand opening planning resources you can find. This includes PR firms, event planners and supply vendors.
Enlist the help of a grand opening event plannerGrand opening planning services range from full-service to bare basics. Some firms will arrange literally everything for your grand opening, from the food to the advertising to the activities of the event itself, while some just advise you as to how best to plan the opening and then direct you to reputable vendors.
Incorporate banners and accessories into your grand opening plansThe atmosphere of your grand opening should be festive. After all, you're celebrating the opening of your business and welcoming future customers. Keep the decor and activities in line with what your company promotes and remember that this event should reinforce the brand you're trying to build.
Let everyone know that you're planning a grand openingYour event will only be a success if people show up, so promoting it is critical. There are a number of ways you can do this, depending on your budget.
- When you plan a grand opening, make use of all the free publicity you can get. Create a press release to send to the papers and invite reporters to attend the event and write a review.