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It's every retailer's nightmare. Customer enters your store, select several expensive items from your inventory, pay with a credit card and vanish into the throng. When you receive your statement from your merchant account at the end of the month, however, there is an ominous collection of credit card chargebacks. It is only then that you realize this was the customer's intent all along.
With the huge number of individuals elected to go electronic with their checkbooks by choosing to use credit cards or debit cards for their daily purchases, the number of chargebacks is on the rise. Is there anything a retailer can do to help prevent this form of retail theft? The answer, thankfully, is, "Yes." There is one avenue retailers can take to minimize this particular risk.
Rather than assuming that the customer swiping plastic is on the up-and-up, small retailers may want to consider asking customers to apply for the benefit of using their credit or debit cards in your store. A very short form, complete with the customer's name, current address and phone number, can help you track them down in the event they employ credit card chargebacks as a form of digital shoplifting. Those with nefarious intent will likely refuse to fill out the information card or show verifiable identification. Those whose intentions are pure won't mind if they know the process keeps your costs down so you can continue to bring them wonderful service.
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