The average consumer doesn't spend a lot of time thinking about chewing gum. In fact, most only consider their options as they are standing in the checkout line waiting to pay for their other items. As a retailer, it's up to you to create an enticing line up of bubble gum that will excite their eyes and taste buds and force them to buy a pack or two before heading out the door.
Gum manufacturers want your business, but as a store owner you have a lot of other things to tend to day in and day out and would have trouble keeping track of each and every manufacturer. This is why finding a good chewing gum distributor is going to be crucial to your success. These companies supply with you a wide variety of products in one convenient place. You can find different categories of products like:
1. Bubble gum makers.
2. Chewing gum makers.
3. Candy and gum manufacturers that make hybrid products.
Find out what the different chewing gum manufacturers have to offerChewing gum companies strive to get their product out into the marketplace, and they can't do it without your support. Find out if the company in question has a website, then spend some time looking at the different products that they have available. Most companies will be happy to send out samples of their new product lines as well; all you have to do is ask.
Compare prices with different bubble gum manufacturersBubble gum prices can vary greatly depending on where you live and what exactly you are looking for. Sometimes going to the company itself is cheaper, while other times going through a chewing gum wholesaler just makes more sense. Get quotes from several different places, and don't be afraid to haggle to get the best price possible.
Stock your store with a variety of different chewing gum brandsVariety is the spice of life, and that is especially true for chewing gum. You should have a good base stock of spearmint, peppermint and fruity gums but you should also have a few specialty gums to entice your buyers into buying more. Start off with a small inventory, and rotate out depending on the popularity of the gum brand.
- Always keep an eye out on the competition. Browse the gum and candy aisle in your competitors' shops to find out what sort of product line up they have.