Milk producers, dairy product suppliers and dairy manufacturers align their interests to build a supply chain to get the best and freshest dairy products to retailers. Knowing the process and the dairy companies through which your products pass can give you an edge to your purchasing power and product selection.
Knowing your dairy product suppliers and which dairy producers they deal with allows you to find the newest and latest products for your customers. Products that come from lactose producers and cream cheese producers change with trends in consumer eating habits. Build a relationship with your dairy product distributors to:
1. Stay in tune with dairy product company trends
2. Leverage costs directly with dairy producers
3. Receive the best service from your dairy supplier
Keep up with changing diet preferences to offer customers the latest from dairy manufacturersTrends such as flavored and enhanced yogurts, lactose-free milk products and exotic cheeses are in part created by the dairy companies that staff their offices with nutritionists and marketers with their fingers on the consumers' pulse. Dairy product distributors choose their best retailers to test new products and to introduce trends.
Purchase the bulk of your dairy product from a large dairy product company for better dealsMilk producers who also process cheese, yogurt, cream and ice cream products can set you up with a dairy distributor who can deliver your orders promptly and at one time, eliminating delivery delays. Dairy manufacturers can keep you posted when they have excess product and get it out to you quickly for your customers to take advantage of the deals as well.
Build good relationships with your dairy product distributors and you will be rewardedTaking time to acknowledge the drivers and talk a moment to the corporate office when you place your orders with your dairy distributor creates a better environment for everyone, including your customers who will receive the finest dairy. Milk companies and dairy product suppliers can be pivotal partners in your success as a retailer.
- Listen to your customers as well as your vendors and don't be afraid to look for newer dairy product suppliers if your dairy supplier is not meeting your customers' needs.