These days customers can find bakeries in their local supermarkets, so compete with them by using products like frosting ink. Offer services that the supermarket chains are not equipped to do. By using edible ink cartridges and an edible ink printer, your bakery can reproduce any photograph or logo onto a cake to provide customized bakery products.
Don't think of cake ink as if it can only be used on cakes. An edible ink cartridge can be used on cakes, but it may also be used to create personalized cupcakes, cookies and chocolates. Adding edible ink printers to your bakery will enhance creativity once you realize what you can do. Think of all the personalized products that you can offer to your customers:
1. Sheet cakes with photos or company logos
2. Personalized cookies for baby showers, birthdays and wedding anniversaries
3. Edible chocolate business cards
Decide whether to use a self-contained system or your computer and edible ink printerA self contained system includes a scanner with edible ink and paper. It does not require a computer so for some users that is the main selling point of a self contained system. Photos can be cropped and sized right from the scanner.
Consider buying large format cake printersA large format printer is the only type of printer that will allow your bakery to produce sheet cakes with 11"x17" photos. Being able to produce larger sheet cakes may prove to be a boon to your business, especially to your corporate clients.
Locate an edible ink supplierIf you plan on adding photo cakes to your repertoire of services, you'll need to buy edible ink for cakes and other supplies. Some suppliers only stock one brand of ink, so that is something to consider when purchasing your edible ink printer.
- Take photos of the picture cakes that you have made. Showing your past accomplishments is the best ways to show prospective clients what you can do for them.