Milk producers today do a lot more than just sell milk. Those small town dairy farmers of yesterday have come a long way from the days when their most formidable challenge was supplying the milkman with fresh milk for his daily routes. Today's producers of milk process and distribute--through regional and even national channels--a generous assortment of dairy products that millions of Americans would not consider living without. On top of all that, local milk producers strive to develop new technologies so that they can ensure a constant supply of high quality products for future generations.
Nowhere is the changing face of the dairy industry more obvious than in the expanded product lines of today's dairy producers. Some companies are responding to consumers' preference for organic foods and are offering a complete line of organic dairy products. Other companies are seeking to satisfy the latest demands for non-dairy milk products. Those dealing with today's milk companies have several options:
1. Play it safe with traditional, nationally recognized brands of dairy products.
2. Tap into the milk industry's expanding supply of organic products.
3. Provide greater consumer choice with non-traditional milk products.
Consider how brand recognition drives sales of dairy productsEvery wholesaler and retailer knows just how loyal most consumers are to a specific brand name. It may not be worth your effort to look for another dairy producer if you're already selling out of the products made by the top-sellers.
Buy organic products from milk companies to expand your customer baseAlmost every food products sold today has an organic alternative because consumers are hooked on the idea that organic foods mean healthier foods. The growing trend towards organic foods means that consumers are willing to pay a little more for these products.
Offer non-traditional milk products from dairy producers for restricted dietsCreating the most appealing choice of products for your consumers means that you will sell non-dairy milk items for lactose-intolerant consumers.
- Ask your milk producer to assist you in developing the best strategy to assemble an appealing dairy shelf. These companies understand product appeal and category growth. Request that their sales representatives share their market expertise with you.