When your business caters to the nightlife crowd, it's important to stay on top of night clubs news and trends if you want to keep your patrons happy. Even the smallest dive bar can bring in new business by offering special events, like a casino night or fantasy football league. The best way to keep your eye on news and trends is knowing what your competitors are up to and judging their success and failures.
Larger night clubs sometimes publish their own newsletters and distribute them to subscribers via email. Independent newspapers in larger cities often cover the local night life and send email updates to readers about upcoming events. In addition to newsletter publications, thousands of night club goers love writing about what they did the night before and posting it on a blog. When searching for night clubs news and trends, consider the following:
1. Pay attention to newsletters covering local night life, even if it's not local to you.
2. Find night clubs reviewed and photographed in blogs.
3. Gain insight into what bar patrons are thinking by joining an online discussion forum.
Subscribe to newsletters that cover night clubs in major citiesEven if you own a night club that's a much smaller scale than those found in cities famous for their nightlife, keeping up to date with the major nightlife players will give you event and promotion ideas for your own bar. Dance clubs often have themed events, and your patrons will appreciate the opportunity to participate. Sports bars and Irish pubs can also borrow ideas from the nation's most popular hot spots.
Read blogs dedicated to covering all aspects of a city's nightclubs and barsFor an unbiased look at what's going on in other night clubs, bars and pubs, check out a blog that covers local night life. Like the newsletters, you don't need to operate your business in the same city the blog covers to get an idea of what works and what doesn't. Pay attention to popular menu items and events as well as what flopped.
Join Internet forums that discuss night club informationRead what bar patrons are saying by joining an Internet discussion forum dedicated to night life. The best (and worst) reviews travel by word of mouth and online communities are quick to get the word out. These forums are an excellent way to keep tabs on night club news and trends in your own city as well as other regions.
- Open mic nights are a trend that never seems to lose its appeal. Schedule an open mic night at your own pubs and bars for live entertainment that doesn't cost you a dime to book.