Tap the expertise available in retail industry organizations to keep abreast of events and trends in the industry or to gain mastery in various aspects of your store operations. Hundreds of thousands of stores vying for each consumer dollar with razor thin margins can leave you feeling frayed as you fight to stay solvent.
Rather than feel overwhelmed by the competitive pressures of so many other stores surrounding you, derive strength from the numbers by joining retailer associations and obtaining education for yourself and your employees. Drill down through the various retail professional organizations for training.
1. Get top line instruction from retailers associations that cover a broad view of the industry.
2. Go to specific retail organizations catering to your particular market.
3. Search out professional retail organizations that provide training for your particular job description or career path.
Get an industry overview from a retail trade associationA large retail industry association can provide a thorough grounding in the fundamentals of retail and help build a solid core competency for you and your store management.
Dive deeper into your particular market from a corresponding retail sales organizationAs you feel confident in your coverage of business basics, learn more about the particular industry your store serves by taking advantage of instruction provided by industry-specific retailing organizations to gain insight into unique challenges facing that trade.
Obtain training from retailing associations tailored to your positionIf your store is large enough to have several specific positions, or even if you feel one of your may hats doesn't quite fit, get some training to fill gaps in your knowledge about certain positions within your store. A retailer organization exists for nearly any store job, even maintenance and security.
- Don't overlook involvement in a local organization for retail shops. If you're uncomfortable with pooling information with direct competitors, join a more neutral business roundtable like the Chamber of Commerce.