Salsa makers all over the world want to get their products into stores just like yours. So, how do you choose from the thousands available which ones to offer? And how do you effectively sell the product to your customers? Think tastings, displays and recipes.
First of all, keep in mind your store demographics. What kind of salsa would appeal most to your customers or potential customers? Remember that product placement is key. Your display should be highly visible and attractive.
As recently as 20 years ago, salsa could only be found in Mexican restaurants. But now its popularity has sizzled into other cuisines and the market is spicy hot. When working with salsa suppliers, consider the following information:
1. In the US, salsa has surpassed ketchup as the highest-selling condiment.
2. Small, independent salsa makers are gaining respect and record profits in the marketplace.
3. Competition for the salsa dollar from consumers is fierce as there are thousands of different salsas to choose from, and some consumers opt for homemade salsa made with vegetables from their own gardens.
Offer unique or gourmet fresh salsaOne way to set your store apart from others is to offer those salsas that are considered specialty items and not easily found everywhere. However, you may want your customers to try these particular products and brands first to see how well they are received before fully stocking your shelves.
Buy in bulk from salsa distributorsMake sure to have plenty of salsa product on hand so that customers don't have to look elsewhere to find what they need. A number of wholesale distributors work with grocery and specialty stores to set up reliable supply.
Distribute salsa recipes with your displayAlong with product samples, show your customers how salsa can easily be incorporated into flavorful meals. You can even cross-promote other instore products to be used in making the meal.
- You may want to consider promoting Mexican salsa as a way for your patrons to receive the recommended daily servings of fruits and vegetables. Salsa is known to be low in fat and calories as well.