Vodka is one of the most popular alcoholic beverages in the world, and several companies compete for a share of the market. The vodka industry is dominated by a few premium brands, which command premium prices. Distilleries operate around the world, and produce a variety of traditional and flavored vodka varieties. Like the micro-breweries before them, local distilleries are cashing in on small-scale regional trade.
In the United States, vodka is available from both domestic and international producers. Whether you're interested in distribution, production or retail sales, doing the following will give you the vodka industry overview you need to succeed:
1. Learn about vodka producers from the United States to expand your domestic liquor inventory.
2. Increase your knowledge of imported vodka to attract customers seeking an international experience.
3. Understand regulations governing the import, export and sale of vodka.
Cash in on the popularity of domestic vodka produced in the United StatesOnce produced only in Europe, vodka is now distilled by several companies in the United States. The U.S. is currently home to premium vodka brands and small local companies, some of which have secured a place amongst the top vodkas from around the world. Capitalize on growing U.S. vodka production by incorporating domestic vodka into your business.
Give customers a taste of distilleries around the world by carrying imported vodkaAlthough vodka is especially popular in Eastern Europe, Russian vodka is not the only imported vodka available. Ingredients and distillation techniques vary by region, which produces a variety of flavors and styles. Imported vodkas are often more expensive than domestic varieties, but remain popular among discerning customers.
Cover your bases by learning about the regulations that govern the sale of vodkaWhether you want to produce, distribute, serve or import vodka, various state and federal regulations govern these activities. Before pursuing any business venture into the vodka industry, make sure you know the rules to avoid any legal problems.
TTB (Alcohol and Tobacco Tax and Trade Bureau) administers alcohol tax regulations and collects taxes on spirits in the United States. The agency has outlined the process by which you can apply for a license to distill vodka. The ATF enforces alcohol laws in the U.S. The federal agency provides links to the liquor control boards of each state, which govern the trade of vodka and other spirits.
- Vodka is commonly combined with other beverages, such as fruit juice or soft drinks, to create popular mixed drinks. Consult an online drink mixing guide to teach your bartenders how to make several different vodka based drinks.