Advertising Salary Tools Basics

Advertising salaries depend on where you work, what you do and for how long
By Virginia Franco, Freelance Writer If you are considering a career in advertising it is wise to understand the different positions that exist within the industry as well as advertising industry salaries. Advertising salaries differ based on the size of the agency as well as your job responsibilities.

An advertising salary depends on whether you are a copy writer or an account executive, a graphic designer or a media planner. It is also worth noting that advertising agency salaries may vary from salaries in advertising paid by companies that have in-house advertising departments. In order to provide you with advertising salary tools basics and teach you where to make informative comparisons, you need to do the following:

1. Compare advertising compensation according to role.

2. Check out advertising industry salary scales based on experience.

3. Learn how agency advertising salaries stack up according to what type of company you work for.

Compare advertising agency salaries according to role

The number of roles that exist in the field of advertising are too numerous to count. There are creative roles, money management roles, sales roles and administrative roles. Within these areas there are entry level positions up to more senior roles, where people management is required.
Try:  Salary lists advertising salary ranges for a variety of roles within the advertising industry. The site also includes benefit and perks information. Readex Research's compensation calculator allows you to compute salaries for various types of advertising sales-related positions.

Compare advertising agency salaries based on experience

Salary analysis indicate that advertising salaries are modest for those with less than five years of experience. Perhaps surprisingly, research appears to show that pay does not vary much for those who have had anywhere from five to 20 years of experience. Once you've reached the top, however, advertising executive salary pay is much higher.
Try:  PayScale lists salary information for an advertising account executive according to years of experience. Crain Communications' Advertising Age publication has produced many surveys that show pay at the highest and most experienced levels. Scroll down to Executive Compensation and click on the survey that interests you.

Compare advertising salaries at various places of employment

Advertising salaries vary according to the type of business that employs you. Public relations and marketing, media and communications companies, as well as other companies where public image and branding are important, all hire employees to work in advertising-related roles.
Try:  Vault lists various salaries for a variety of different advertising positions at several different companies. The salary range depending on the type of company doing the hiring is clear, according to the listings for advertising managers at Jobs-Salary.

• While there is no doubt that a career in advertising is fast-paced and exciting, the industry is known for requiring long hours of its employees. Be sure to consider this when weighing what you learn regarding advertising industry salaries.