Art House Cinema News and Trends

Finding out about art house cinema online
By J. Stoltzfus, writer/programmer LOCAL CITIZEN Independent movies shown in specific tailored venues sometimes fall into a U.S. category known as "art house cinema." An art house film or art house movie is generally given this genre title as a film that is shown in a dedicated art house movie theater, which adds to its "indy appeal." There are also other genre tags that indicate art house, and more U.S. media attention is gravitating toward identifying and covering this genre.

Businesses that want to "invest" in art house theater in any sense can find useful art house cinema news and trends online covering the most popular art house films, criteria for art house, reviews and demographic trends, as well as a host of other information that will help the cinema-oriented business to find out about what has marketing appeal and what is tracking well in the market, for a variety of purposes including:

1. Renting out or selling art house movie DVDs or operating an on-site facility that could be called an art house movie theater.

2. Promoting a client's art-house film project or otherwise getting involved in PR or marketing for art house movies.

3. Doing market research for a product or service that is relevant to art house and targets the same audience that art house film generally collects.

Look for art house film news from cinema magazines online

Some great cinema media venues reach out to readers from an online platform. Browse the sites of these editions to find timely news on what's big in art house, where the genre is headed and how to work within it.
Try:  The Filmmaker Magazine blog offers articles on the demand for Art House cinema. Get more from the International Film Guide: "The definitive source for world cinema news and reviews."

Find other broader scope art magazines with art house cinema news online

Film magazines are not the only ones offering up tidbits on art house film for an online readership: many media outlets exploring various aspects of 21st century culture include art house news on their sites.
Try:  Get the scoop on art house from the online version of Paste magazine, a news stand favorite covering a range of visual arts, music and more. New media industry heavies like perennial favorite Slate also routinely cover art house as a phenomenon in articles like this Cinema Purgatorio: the Horrors of Art Houses.

Look for more info from public websites on art house cinema

Other wide spectrum public websites operate with some details on art house cinema as a genre and what is going on within it. Check these out for more background before getting involved in figuring the ROI of an art house project.
Try:  Get art house reviews and info from Ariki Art, a public arts site. Readers can find more art house details at sites like ArtHouse Movies: Independent Films.