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B2G markets can be referred to as a market definition of "public sector marketing." It pertains to a business-to- government company that offers marketing products and services exclusively to a collection of government levels. These levels include federal, state and local, through varied marketing communications techniques. Techniques like strategic public relations, or branding, marketing communications,advertising and the always changing web-based communications.
These types of businesses work by bidding on government opportunities that are presented as solicitations. The public sectors and suppliers respond to these bids. This market can be hard to break into, as most government agencies have standing contracts that have vetted the vendors and or suppliers, confirming that their products and services are worthwhile for the agreed upon prices. However, the popularity of governmental stimulus programs has made it more possible to obtain a contract. There has also been an increase in government funds to commercial entities for both contracts and grants.
Participation in these business-to-government contracts is limited to a very small network. If you are interested in obtaining a contract like this, you have a number of platforms that offer you the chance to work for governmental agencies. Look to these resources at your left for help while navigating the B2G markets.