Bridal Trade Show Planning

Learn how to stand out from the crowd at a bridal trade show
By Apryl Beverly Bridal trade shows are great for business owners to showcase the latest fashions and wedding trends. This is the one place where wedding vendors can show off cake designs, elaborate limos and sophisticated gowns and tuxedos to a large group of soon-to-weds.

A bridal trade show attracts thousands of consumers embarking on marriage and consolidation of household goods. Attendees look for great deals, quality products and unique designs for everything from formal wear to cookware. Consider the following tips to help you take full advantage of the benefits of participating in a wedding trade show.

1. Get the word out on your wedding trade show participation.

2. Make sure your exhibit conveys your unique bridal trade show services.

3. Attract trade show attendees with giveaways and discounts.

Market your bridal trade show participation

It's a good idea to plan ahead by searching a wedding trade show directory for a listing of upcoming local shows. Once you decide to participate in a trade show, get the word out by inviting clients, business associates, colleagues and vendors. You can also promote your participation on your company website.
Try:  Check out the online bridal trade show directory provided by the Association for Wedding Professionals to search for upcoming wedding trade shows in your area. The National Bridal Market Chicago is the leading show for the wedding industry. You can also check out a bridal trade show guide offered by AllWedding.com as well as purchase an advertising package to promote your business on its website.

Use a bridal trade show to display your most unique collections

Creativity is important in differentiating your bridal trade show booth from competitors. Whether you're selling wedding photography, gowns or tuxedos, it's important that you showcase your creativity and expertise. While displays and unique graphics can accomplish this, be sure to avoid clutter by leveraging your usage of these items.
Try:  Consider purchasing telescopic banner stands from World Class Displays to creatively showcase your photography, fashions, hairstyles or other wedding products and services. Also, check out Velcro tradeshow displays, table skirts and other products from North Sculpture to help you create a winning bridal trade show booth.

Draw a crowd to your bridal trade show booth

Have fun with your bridal tradeshow exhibit by engaging your audience with a unique demonstration of your bridal trade show services. For example, if you're showcasing your unique fashions, hire models. If you're a cake designer, showcase an array of samples. Giveaways, contests and raffles of wedding trade show advice consultations, product samples as well as free and discounted wedding services are also a great way to draw a crowd.
Try:  Check out Avery Dennison’s products for step-by-step instructions on creating custom raffle tickets and entry forms. Siegel Display Products is another trade show vendor that offers unique raffle solutions such as prize wheels, raffle drums, business card holders and more.

• The excitement and pre-planning that goes into creating your bridal trade show can be intense. However, the real work starts with follow-up. This is a crucial step in turning a wedding trade show lead into an actual sale. Be sure to promptly follow-up with all booth visitors.