Bridal trade shows are great for business owners to showcase the latest fashions and wedding trends. This is the one place where wedding vendors can show off cake designs, elaborate limos and sophisticated gowns and tuxedos to a large group of soon-to-weds.
A bridal trade show attracts thousands of consumers embarking on marriage and consolidation of household goods. Attendees look for great deals, quality products and unique designs for everything from formal wear to cookware. Consider the following tips to help you take full advantage of the benefits of participating in a wedding trade show.
1. Get the word out on your wedding trade show participation.
2. Make sure your exhibit conveys your unique bridal trade show services.
3. Attract trade show attendees with giveaways and discounts.
Market your bridal trade show participation
It's a good idea to plan ahead by searching a wedding trade show directory for a listing of upcoming local shows. Once you decide to participate in a trade show, get the word out by inviting clients, business associates, colleagues and vendors. You can also promote your participation on your company website.
Use a bridal trade show to display your most unique collections
Creativity is important in differentiating your bridal trade show booth from competitors. Whether you're selling wedding photography, gowns or tuxedos, it's important that you showcase your creativity and expertise. While displays and unique graphics can accomplish this, be sure to avoid clutter by leveraging your usage of these items.
Draw a crowd to your bridal trade show booth
Have fun with your bridal tradeshow exhibit by engaging your audience with a unique demonstration of your bridal trade show services. For example, if you're showcasing your unique fashions, hire models. If you're a cake designer, showcase an array of samples. Giveaways, contests and raffles of wedding trade show advice consultations, product samples as well as free and discounted wedding services are also a great way to draw a crowd.
- The excitement and pre-planning that goes into creating your bridal trade show can be intense. However, the real work starts with follow-up. This is a crucial step in turning a wedding trade show lead into an actual sale. Be sure to promptly follow-up with all booth visitors.
