Commercial Real Estate Events

Glean tools for successful selling with commercial property events
By R.N. Dolgener, Special Education Teacher Any commercial realtor can benefit from a well-organized commercial real estate seminar. Even if you've never before attended a commercial real estate conference, start with a local event to begin your networking. Build up to national or international real estate events to expand your CRE knowledge base, and offer more to your potential clients and investors.

The best source for finding real estate events is the professional realtor organization with which you're allied. When deciding which commercial real estate events are right for you, consider the level at which your business is currently performing, and the level at which you'd like to perform:

1. Local commercial real estate events could include regional legal or marketing seminars, depending on your business location.

2. National commercial real estate broker events usually include well-known speakers and association sponsorship, and are excellent networking opportunities.

3. International real estate events focus on industry and big-money commercial investors, and feature forward-thinking leaders in commercial construction, development and investing.

Attend commercial property management seminars to build knowledge and networks

Many commercial real estate workshops offer specific modules for property managers. Join national real estate organizations to keep abreast of upcoming seminars on commercial real estate.
Try:  Enroll in a webinar by the Institute of Real Estate Management, which has provided a professional support system for property managers for more than 75 years. Visit the National Association of Realtors' commercial real estate workshops and events page for more property management resources.

Use commercial real estate marketing seminars to boost your business' market share

Find commercial real estate seminars that offer a marketing focus, and you'll learn how to promote your business and find a niche in your local commercial real estate market. Commercial realty lends itself perfectly to specialization, especially if your city is in the midst of a downtown revitalization, industrial park construction or other commercial developments and improvements.
Try:  Keep up with commercial real estate conventions with the Realtors' Commercial Alliance cooperative website, CommercialSource. If your schedule doesn't permit destination events, order a complete commercial real estate marketing seminar on DVD through the Commercial Real Estate Institute.

Conquer the world with international commercial real estate events

Most luxury commercial properties worldwide are listed as investment properties. International real estate events focused on investment properties will provide you with the tools and resources to target big-money properties and the investors they require. Travel to exotic spots for international commercial real estate seminars.
Try:  Take advantage of your National Association of Realtors membership and schedule one of NAR sponsored international conferences. Decide on one of the international real estate events sponsored by Terrapinn to tap into the international commercial real estate market. 

• Attend commercial real estate trade shows to steal some great marketing ideas for your business. Pay particular attention to event organization tips, so you can plan your own successful property previews for commercial investors.