Purchasing Resources for Construction Sales Leads

Construction Sales Leads Key Terms

Individuals working in construction sales can obtain leads from a variety of resources
By Renee Baumgardner Individuals working in sales face the difficulty of finding new business leads. Having a plan of attack, however, allows one to work efficiently and effectively in generating new construction sales leads. One can utilize a variety of methods to reach their leads, such as obtaining residential, commercial and industrial building permit activity, attending construction trade shows, purchasing mailing lists, contracting with list brokers, utilizing radius marketing systems and online construction search engines.

Email autoresponders

Email autoresponders are a computerized marketing tool that allows a business to send emails to potential customers at predetermined intervals such as 1 day, 3 days, or one week. The process begins by the potential client submitting their email address via a "request for more information" form on your website. That submittal triggers the autoresponder program to begin sending emails to the client containing information about your business, services you provide and existing client testimonials.
Try:  Refer to GetResponse to learn more information on the functions and benefits of email autoresponders.

Construction trade shows

Construction trade shows provide an outlet for sales people to network with a variety of individuals in the construction industry such as architects, contractors and owners of building supply stores. Construction trade shows focus on various aspects of the construction industry such as commercial interiors, green building products and other building maintenance and renovation materials.
Try:  Reference the BizTradeShows website to learn of upcoming construction trade shows within the United States and internationally.

Construction mailing lists

Purchasing a construction mailing list, whether in standard mail, email or telemarketing format, allows those working in sales to effectively and efficiently reach architects, contractors, subcontractors and others in the building industry.
Try:  For more information on available construction mailing lists, reference the Edith Roman website.

List brokers

Individuals working in sales may contract with a list broker to handle their marketing activities from start to finish. List brokers access relevant databases or, if need be, develop a database based on criteria provided by the client.
Try:  Reference the Bethesda List Center to learn more about services provided by list brokers.

Radius marketing system

A radius marketing system targets potential customers within a specified geographic location. This process is particularly useful for those in the remodeling industry because it allows them to query homes constructed within a specified period, such as 10, 15 or 20 years ago, whose owners may be interested in updating their kitchens, bathrooms or flooring.
Try:  For information on radius marketing systems, refer to the SmartLeadsUSA website.

Online construction search engines

Online construction search engines serve as a means to connect individuals seeking business opportunities with those individuals in need of construction services. Those working in construction sales can query potential job opportunities by project type, geographic location, start date or value of project. Contractors can also advertise their services on online construction search engines so individuals in need of a specific service can contact them directly.
Try:  Refer to the BidClerk website to not only learn more about online construction search engines, but to also query available business opportunities.

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