Sources of economic and demographic information relevant to the advertising industry.


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BestPlaces.net

Statistics on a range of categories including housing, costs of living, crime, education, economy, health and climate.




CyberAtlas

Statistics and web marketing information, enabling readers to understand their business environment and make informed business decisions.




Economics Working Paper Archive

A free distribution of working abstract or announcement papers in economics covering 22 subject areas provided by the Economics Department of Washington University.




FreeDemographics.com

Website provides free unlimited access to 1990 US data and US Census 2000 dress rehearsal data. Provided by SRC, LLC.




GeoLytics

Provider of CD-ROM products that integrate a wealth of US Census, private and other government data with sophisticated statistical and mapping tools.




Mediastop

Web resource for the advertising industry providing rates and data, industry resources and the Media Book.




Stat-USA

US Department of Commerce site providing authoritative information from the federal government for the US business, economic and trade community.




Statistical Abstract of the United States

As the National Data Book it contains a collection of statistics on social and economic conditions in the United States. Selected international data are also included. The Abstract is also a Guide to Sources of other data from the Census Bureau, other Fed




Statistics Canada

The country's national statistical agency with programs organized into three broad subject matter areas: demographic and social, socio-economic and economic. Statistics Canada collects, compiles, analyzes, abstracts and publishes statistical information




UK, the US, and Us

A study by Bates Ireland Advertising, presenting attitudes to everyday living compared with those held by the British and the Americans.




Tips & Advice to help you make your decision on Economics and Demographics for Advertising

Economics and demographics for advertising may seem rather complicated and encompasses several different concepts but is absolutely necessary for most businesses. Information obtained in regards to demographic regions and the economy of the locale is crucial when it comes to targeting the right audience. Having this info can help the business determine which products and services can be adequately marketed in that area and increase the efficiency of their campaigns. In this manner, these services can significantly decrease the number of dollars wasted on efforts in the wrong location or audience.

There are more than a few options that businesses will have when selecting services ... more