Purchasing resources for Film Advertising

Before the first television ad ever aired, business owners used movie ads to promote their products and services. Advertising messages flickered across the screen before main features, much as trailers do today. As television advertising gained a marketing foothold, cinema advertising dwindled but did not completely die out. With the advent of DVD and DVR devices that allow viewers to skip around television ads, businesses are again looking at film advertising as a viable marketing option.

Film advertising companies are there to meet the growing demand, offering campaigns and theater placement that let businesses target local and even national audiences. A 2005 impact survey by an independent research firm shows that moviegoers find cinema ads 65% more memorable than local newspaper ads while 73% of moviegoers familiar with a local business demonstrate the likelihood to purchase. If you are considering movie theater advertising as a way to expand your business, here are a few tips to consider:

1. Find film advertising companies that create campaigns and place ads in theaters.

2. Consider in-film advertising that can get your product featured in a movie or television shot.

3. Find sites with sample movie ads and portfolios to get a feel for what you want.

Search for consultants who are expert in film advertising and placement

Most movie advertising companies offer several spot options: non-digital static slides appear onscreen for a few seconds and are featured a number of times before the feature begins; digital provides animation with or without voice-overs; while rollingstock is attached directly to the film and rolls before the feature begins.

Find in-film services to place your products in movie scenes

You don't have to be a name brand to be featured in a Hollywood flick or an independent movie. In-film advertising, also known as brand integration, is more commonplace and attainable for regular products. Find consultants who can pair your products with major and independent studios.

Look for a movie advertising company that provides samples and portfolios on its site

As with any service, you need to research the services that meet your needs. Find a movie advertisement service with samples and portfolios right online to get an idea of what you want for your movie ad.

• With the expansion of DVD premiums, marketers are noting future opportunities to advertise. DVDs may provide the next wave of film advertising.