Insurance Publications
Tips & Advice to help you make your decision on Insurance Publications
Keeping in touch with your clients and customers is important in any business, but especially so in the insurance industry. Insurance agents supply a product to customers who very often don't think about it until they need it. Insurance customers don't want to think about calling their insurance agent, because if they have to make the call, it means something untoward has occurred. But insurance agents can help their customers in many ways that don't include paying for damages on a car accident. One way to keep your customers informed off all the services you can provide to them, as well as keeping them up to date on the best auto, home, and life insurance products for their family, is through the use of insurance publications.
One great idea is to subscribe to a monthly or bi-monthly newsletter service that can send a predetermined newsletter to your customers with both generic and specific information concerning your company and the insurance industry. These newsletters can be delivered by email directly to your customer's computers, or you can have them mailed the old fashioned way, if you prefer. You don't have to write any of the content for these insurance publications, but the final product will look as though you produced it personally.
Insurance Publications
Find the best insurance publicationsBy Christine Margiotta, Freelance writer The insurance industry is a competitive business that requires its players to possess a true edge to be successful. One of the easiest and most accessible ways to get that edge is by regularly reading insurance publications. From insurance journals to books about insurance, these periodicals are mandatory reading for the industry's elite.
You can use publications on insurance to read up on the latest corporate insurance news, find tips to be successful as a broker or learn about the latest insurance industry research. When choosing which publications to add to your arsenal, consider the following:
- Insurance professional publications can help you discover the latest industry trends and research related to running your operation more efficiently.
- Find articles on insurance that will offer great blanket industry information in a timely manner on a regular basis throughout the year.
- Insurance magazines can help you learn how to build your success as a broker.
Find insurance industry publications that provide news and risk management tips
Insurance articles that focus on risk management can help you appropriately target your company's insurance needs. Look to these insurance industry publications for insights on where to focus your risk management skills, as well as late-breaking news and information on corporate insurance.
Try:
Business Insurance is a source of corporate insurance news that also offers weekly email updates. Risk & Insurance contains articles on insurance that focus on the risk management side of the insurance industry.
Find insurance publications that help brokers and agents do their jobs better
Every insurance agent wants to know how to be the best at what they do. These insurance publications can help by offering news and tips by insurance type as well as brokerage firm size.
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American Agent & Broker focuses on developing your success as an insurance agent or agency. Life Insurance Selling is the go-to resource for sellers of life and health insurance.
Look into insurance industry publications that focus on the research aspect of the career
Insurance articles that reveal the latest industry research can help you learn what the public is concerned about and where insurance needs are strongest. Look to these insurance publications for help.
Try:
Conning Research is a leading source of research and consulting publications for the insurance industry. Insurance Journal is a leading source of U.S. insurance industry information.
Get insurance books you can use as repeat references
Some insurance books should always have a prominent place on your professional reference shelf. Look to these insurance books for quick-hit information as well as long-lasting perspectives on the industry.
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Fundamentals of Risk and Insurance is recommended reading for those in risk management and corporate insurance. The CPCU Handbook of Insurance Policies is a great reference tool for even the seasoned professional.
- Insurance publications aren't just a source of industry information--they can be a source of new business. Peruse the publications above for advertising opportunities to help bring new attention to your operation, or pitch yourself as a source for future articles.
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