Purchasing Resources for Life Insurance Lead Generation

Life Insurance Lead Generation Key Terms

Boost your sales by getting to know life insurance leads key terms
By Autumn Rivers, Lead Copywriter, Webflo Studios If you are a life insurance agent, you will need to continually collect leads in order to increase your sales. Life insurance lead generation companies can help you by providing lists of leads, but you should know the general terms to expect before buying leads. Not only should you know a few of the main types of leads, but you should also know about tips that can help utilize your life insurance leads. Even a basic understanding of life insurance lead generation can benefit your business.

Life insurance

Before selling life insurance, you should know what it is and how it differs from other types of insurance. Life insurance is meant to protect your client's family financially in the case of his or her death. Life insurance usually covers funeral expenses and the family's living expenses for a number of years.
Try:  Get a definition of life insurance from wiseGEEK.

Autoresponder

Many life insurance agents use an autoresponder to respond to and keep in contact with potential clients. Users can simply add or delete contacts and choose when and how often to send an email.
Try:  Tech-FAQ describes an autoresponder.

Exclusive lead

An exclusive lead is not sold to any other life insurance agents besides you. This means that you will be the only agent calling your lead, which makes this type of lead more expensive than most.
Try:  Insurance Leads Review discusses the details and importance of exclusive insurance leads.

Conversion rate

A conversion rate is the amount of customers that a company can sell its product to compared to those it can't convert to a sale. Life insurance lead generation companies with a high conversion rate sell insurance leads that are in demand, so buying them could benefit your company.
Try:  Prospect Zone defines a conversion rate regarding insurance leads.

Filter

When you buy life insurance leads, you can request that the lead generation service filter your leads based on certain information you want to know. Common filters include age, illnesses and location.
Try:  Insurance Lead Services discusses filtering options when it comes to insurance leads.

Incentivized lead

An incentivized life insurance lead is only obtained because the lead was promised something in return for filling out information. This type of lead is not desirable because the prospects likely are not actually interested in buying life insurance.
Try:  Prospectiv discusses an incentivized lead.

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