Resources for Mission Statement Development

Providers of mission statement development services, information and resources.
Alternative Music Record Labels

Companies that release and produce alternative music. more »

Art House Cinema

Theaters exhibiting independent, foreign, classic, documentary, cult and mainstream films. more »

Book Production Services

Providers of book production services. more »

Disney World Tickets

Quickly find online providers of Walt Disney World tickets, including Disney World Magic Kingdom tickets and Disney World Resort tickets. Review our business listings for links to … more »

Film Distributors

Distributors of films, including international films and documentary films. more »

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Film Production Information Resources

Research and reference materials containing information on film production. more »

Writing a Business Mission Statement


We're all searching for that spark of inspiration that makes us more passionate, driven and empowered. For businesses, that often comes in the form of a mission statement that helps your company chart its course and deal with the ebbs and flows of an ever-changing business climate.

A mission statement may have the look and feel of something in-between a catch-phrase slogan and a long-winded executive summary but it should say what your company stands for, what it hopes to achieve and how it plans to achieve those goals. A good mission statement:

  1. Defines your company's reason for being. It clearly lays out what your business intends to do and how it will perform better than the competition.
  2. Serves as a "call to action" to get things done. It often elaborates on ways that critical tasks, from the initial launch phase to subsequent new offerings, will be executed.
  3. Provides strategic direction and shapes future goals. It not only says where you want to go, but how to get there.

Ask the hard questions

Coming up with a mission statement that encapsulates everything you want your company to be requires some self-reflection, and posing questions like "Who are we, who we serve and how do we stand out?"

Make it a team effort

Coming up with a mantra you want employees to live by shouldn't be created in isolation. Invite key employees and managers to brainstorming sessions and ask customers for feedback.

Use the Web for fine-tuning

Software and e-books available on the Internet can help you craft succinct and powerful mission statements.