Making the Most of Movie Theaters

Look into the ways that your movie theaters can benefit your business
By Mike Tracy Most of us have been to a movie theater at one time or another to view a film. Whether we went to drive in movie theaters or local film houses, anticipation and excitement usually highlighted the experience. Your business can tap into that anticipation and excitement by making the most of movie theaters.

But how can you do that? Just remember that movie theaters aren't just for showing movies to the general public. Movie theaters are iconic, especially neighborhood establishments of long standing. Your company will find a lot of options for using movie theaters: rental for functions, gifts or incentives and investment opportunities. And these are just some of the possibilities of your local movie theater. To find out more about making the most of movie theaters, do the following things:

1. Search the Internet for information about movie theaters.

2. Plan to use movie theaters as incentives and rewards.

3. Study investment opportunities in motion picture theaters.

Intrigue clients by meeting at a movie theater

Having a big business meeting? Holding a company training or get together? Consider renting a theater auditorium. In addition to local movie theaters and times, your firm can find ideas for using movie theater space. Your local theater might be just the right place to accommodate a special group. Host a private screening of a film as part of your company's event. It's sure to be a hit.
Try:  Rent a space from Clearview Cinemas. It operate 52 theaters with a total of 258 auditoriums in the Northeastern U.S. Send the team to O'Neil Theaters. With movie theaters throughout the South, your company can host several different events at its facilities.

Invite your employees to a local movie theater

If your business is looking for a unique reward, try gift cards to a local movie theaters. You can purchase large quantities of cards online or a handful in person. Or, consider scheduling a company movie night once a quarter to reward success and hard work. Check with the manager of your local movie theater for discounts.
Try:  Purchase Cinemark gift cards. They are good at 289 theaters in 38 states and in several Latin American venues. Check out the gift cards from Landmark Theatres, which specialize in art house films. Your business can choose from several card designs with encouraging messages and perky graphics.

Invest in motion picture theaters

Another way to make the most of movie theaters is to take a slice of the profits. Movies are big money makers. Hundreds of millions of people attend movies every year, and movie theaters share in that jackpot. Encourage your firm to invest in a motion picture theater group to diversify the company's portfolio.
Try:  Invest in one of the big movie theater groups. Regal Entertainment Group has over 500 theaters more than 35 states. Analyze income potential from an investment in Carmike Cinemas by viewing online financial documents. The company manages over 200 theaters in 36 states.

• When shopping for movie theater gift cards, it's best to buy ones that don't expire or lose value due to inactivity.
• Most movie theaters and their management are very accommodating. You can usually make arrangements for the snack counter to be open during corporate events or even have a meal catered.