Music Industry Public Relations and Marketing Services

Get your music heard by hiring music public relations and music industry marketing professionals
By Mary Beth Doyle Music industry public relations and marketing services are often the difference between an artist or a band with a hit song and an artist or a band with a hit song that actually gets heard. Even if you secured a record deal and have published songs ready to go, there’s that other step of getting in front of radio stations, establishing band marketing to club DJs and music industry publications so that the listening audience will know you exist.

Music industry PR companies typically provide two major functions: artist development, or promotion to get your music heard, and music industry public relations to ensure the image you are promoting is a good one. When exploring music industry public relations and marketing services, consider the following:

1. Contact band promotion or artist promotion companies that focus on artist development if you are new to the music biz.

2. Research music industry public relations companies if you have some experience in the music industry but need to work on public relations for music to make a good impression.

3. Explore alternative music promotion companies that are tapping into the online music market.

Contact music marketing companies

Music marketing companies are a good resource if you or your band are just beginning to pitch your songs to record stations, music mags and other outlets.
Try:  Rainmaker Public Relations and Artist Development specializes in music promotion for independent artists. M. Loring Communications is a full-service music marketing and public relations firm that can assist with artist development, radio promotion, corporate sponsorship deals and more.

Research music industry public relations companies

If you need to do some damage control for your music career or you'd like to create more of an image for yourself or your band, consider public relations music firms.
Try:  360 Media can assist with crisis management and media relations, as well as offer media relations tips to avoid future music industry PR problems. Morris Public Relations is a music public relations firm based in Nashville. Its client roster includes such country stars as Vince Gill.

Explore alternative music promotion companies

As the music industry changes, so too, does the way music publicity is handled. Alternative music PR companies that take advantage of affordable online marketing tools are a great option, especially for artists just starting out.
Try:  Ariel Publicity uses alternative forms of media for its music promotion business. The company’s music public relations and promotion focuses on Internet sources such as online radio stations, magazines, podcasts and video sites. Rollett Marketing is staying on the cutting edge with its music marketing business. The company’s SkatterBand is a “Social Music Marketing Community,” where music industry professionals can use online tools and websites for music promotion.

• Check out music industry blogs and websites to get references and music promotion tips from other artists in your shoes.