If you know how to turn a negative in to a positive, then public relations careers are probably right for you. Public relations specialists help make sure that the public views a business, government agency or individual in a good light.
Individuals with public relations careers help to create and maintain relationships between a company or products and consumers or for individuals within the public eye. They use stories, advertisements and articles to build a rapport for their clients and monitor media outlets to see what the public thinks of the business, individual or product they represent.
Boost your business's performance with the help of public relations professionals. Before you hire someone, make sure you understand the language of the field.
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According to the Bureau of Labor Statistics, the current outlook for public relations jobs is favorable. The number of people employed in the public relations field is expected to grow at a rate faster than average. However, there will still be a lot of competition for entry-level jobs.
In order to successfully compete for these jobs, it helps to have a college degree, preferably in a related major such as communications, journalism, or public relations itself. Courses in subjects that help you better understand the world, such as psychology, political science, and business, are also useful. Public relations internships are very helpful, both for the experience and for the contacts. You should also consider joining the local branch of a related student or professional association.
Public relations specialists work for a variety of organizations, including governments, universities, and private businesses. They deal with the general public and, especially, with the media. People working in public relations must have outstanding oral and written communication skills, as well as a highly-developed ability to stay calm while under pressure.
Experienced public relations professionals may move up into supervisory roles or start their own public relations companies. For more information about public relations jobs, see the resources listed on this Business.com page.