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Sample Mission Statement

Mission statement examples help businesses craft powerful, meaningful and succinct purpose statements
By Kristen McClung Mission statement samples are helpful tools for businesses developing their own mission statements. By examining examples of mission statements, business leaders gain valuable insight into how to create a powerful mission statement that is truly the driving purpose behind your business.

Good sample mission statements describe what the business does, who it serves and what it values. Mission statement examples do not describe your business strategies, goals and objectives; those are best communicated in a business plan.

When researching business purpose statement examples to use for your own business, evaluate the following:

1. Are the sample mission statements applicable to your industry?

2. Do the mission statement examples reflect your business philosophy?

3. Are the examples of mission statements well written?

Choose business purpose statement examples that apply to your industry

When writing a mission statement for your business, examine samples of mission statements from companies within your industry. Extract key words from the sample mission statements that apply to your specific business. A good mission statement template will include your business' geographic market and specific services offered.
Try:  Missionstatements.com offers a range of business purpose statement examples organized by business type, like Fortune 500, real estate, restaurants and hospitals. Bplans.com provides sample mission statements and business plans for select industries. For family business sample mission statements and sample personal mission statements, check out Family Business Institute. For telecommunications business mission statement templates, go to The Farley Group.

Select mission statement examples that reflect your business philosophy, goals and ambitions

Read sample mission statements from other companies, but be sure to write a business purpose statement that reflects your organization's core philosophy and has significant meaning to your business and its employees. You don't want your mission statement to sound like your competitor's--or worse, so generic that no one remembers it.
Try:  Buy Business Plan Pro for step by step guidance in creating mission statements and business plans. Web-Castles explains their mission statement process with a helpful online tutorial and mission statement examples. The How-To Network also offers an online mission statement tutorial with sample mission statements.

Utilize examples of mission statements that are well written and concise

Select a sample mission statement that is clear and specific. The best mission statement examples will share your business story and values in less than 30 seconds, which is equivalent to 1 or 2 sentences.
Try:  Purchase Mission Expert, a multimedia tool that walks you through the process of creating motivating, succinct mission statements. Suite 101 offers tips for writing concise mission statements, as well as mission statement samples. Inc.com provides a mission statement template available for download on their website.

• A mission statement for your business is not a slogan. A good sample mission statement is informational and purposeful--not just a bunch of catch phrases.

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