Skin Care Products
Profit from a multi-billion dollar industry by selling premier skin care productsBy Amy Jo Garner, Consultant Gone are the days of cold creams and soap and water. Skin care products now incorporate medical discoveries into their formulas. Consumers want premier skin care products that do more than cleanse and moisturize. They expect the products to prevent and reverse the effects of aging.
You can take advantage of the advances in skin care technology by building a skin care business selling high quality products. Despite the impression that skin care is mainly a concern of women, the market includes both men and women in all age groups. Target markets include:
- Young women looking to prevent lines and wrinkles.
- Older women who want to improve the look of aging skin without undergoing cosmetic procedures.
- Men who want the same anti-aging benefits found in the best skin care products designed for women.
- Teens influenced by pop culture.
Choose a business model for your skin care company
A skin care business can be a home-based, direct sales operation, a retail store front or a service within a salon. This flexibility gives entrepreneurs the ability to create a business that suits their individual needs.
Try:
I recommend: Avon, one of the oldest direct sales companies in the U.S., also happens to be one of the most recognizable names in skin care. Merle Norman offers retail store franchise opportunities. Estheticians can use the Esthetician Resource website to find salons to set up shop in.
Use professional skin care products targeted for your market
Professional skin care products, unlike mass market brands, are typically sold only through authorized distributors, such as beauty consultants, cosmetics boutiques or salons. Price points range from affordable to luxury.
Try:
I recommend: Aloette and Noevir USA offer the opportunity to sell professional-quality products through traditional direct sales channels. Estheticians can choose to open or work in a salon that sells Aveda or Dermalogica products.
Consider including natural skin care products in your inventory
Organic and natural skin care products continue to be a hot trend in the skin care business. Regardless of your skin care company business model, you can find natural products to add to your inventory.
Try:
Stock natural products from Suki. Contact Juice Beauty by email for wholesale pricing information on their certified organic skin care products.
Join the ranks of skin care manufacturers
As a skin care product manufacturer, you could make your own skin care products and sell them online or from a retail store front. Product ideas include soaps, lip balms, lotions and bath salts.
Try:
Start out small by ordering lip balm, lotion or soap kits from Bramble Berry. A skin care product manufacturer can purchase bulk ingredients and packaging from Essential Wholesale.
- Regardless of your skin care business model, take advantage of the Internet by maintaining a website which includes e-commerce features.
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