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Even if they're not really your sort of thing, social networking platforms can't be ignored in today's business world. They can increase exposure, and they can be made into free advertising. A social network like Facebook or Twitter spreads word of mouth like wildfire, and the best part is that it costs you nothing.
If you have a substantial number of employees, or even a small number, chances are good that some of them are using social networking platforms at work. Even if you manage to block such sites from their work computers, it's futile. They'll just use their smartphones. So why not make that work for you?
Think about advertising for a moment. Conventional methods include print ads, mailers and TV or radio spots. All of these cost money, sometimes a lot of money. Even then, not every potential client buys the paper or watches TV. Some of them depend almost completely on the Internet for information. Social networking platforms reach such people, and they do it through real personal connections. At this page you'll find a helpful list of links from Business.com; take a look to find out more about how to make social networking platforms work for you.