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Sports management consulting firms provide value-added skills and experience for athletes and sports organizationsBy Kristen McClung Sports marketing consulting firms are invaluable when your athletic business needs specialized talent or sports industry expertise. With vast resources, sports consultants offer management consulting, sports experience, industry knowledge and operational skills for athletes, teams and sports businesses.
Sports consulting firms help businesses and individuals implement new programs, develop strategic planning and refresh marketing initiatives. Sports management consultants increase productivity and efficiency by addressing essential issues, recognizing internal or external obstacles and providing specialized services to improve your organization.
Before beginning your search for sports marketing consultants, it is important to define your consulting needs. Clearly identify the goal of your sports management consultancy, including project scope, services needed, time frame and budget. This information will help you select the best sports business consultant to meet your specific needs.
When selecting a sports management consultant, research each firm and evaluate the following:
1. How much experience do the sports media consultants have in creating impactful solutions for your market?
2. What services do the sports management consulting firms provide to increase profitability and enhance marketing initiatives for your business?
3. How much should your business invest in sports consultancy services?
Hire sports consultants that specialize in your market, sport or business type
Select sports management consultants who are seasoned professionals with extensive experience in your sport or business sector. Ask to see a list of past and present clients, and request references.
Try:
Fuse specializes in youth marketing through sports, music, fashion and other youth cultural interests, and provides an online client list that includes national consumer brands and sports manufacturers. The Cohen Marketing Group offers an extensive list of sports consulting services and workshops designed specifically for the hockey industry. Exclusive Sports Marketing focuses on marketing for marathons, triathlons, beach volleyball competitions and family fitness events.
Choose sports marketing consulting firms with effective skills
Review the services provided by each sports management firm, and assess the firm's ability to provide creative solutions for your business. Evaluate each sports management consultancy's experience, qualifications and certifications, and request successful project examples of the specific skill sets you need.
Try:
Octagon manages the careers of athletes with services like contract negotiations, marketing initiatives and endorsement programs, public relations and charity involvement, financial planning and asset management, television opportunities, event management and speaking engagements. American Sports Data provides sports participation and fitness research for corporations and sports industry businesses. Knox Sports helps corporate customers increase marketing results through the successful negotiation and activation of sports sponsorships.
Select sports management consultancy services that meet your budget
Many sports consulting firms utilize an hourly fee structure for project-based work, while others offer a retainer with special rates for long-term relationship clients. Your sport consultant cost will depend upon the scope of your services.
Try:
Get a custom quote on golf tournament operation and management services at Executive Sports. Request a price estimate for planning, design and management of athletic facilities from The Sports Management Group.
- Make sure that it is written into your contract that the sports management consulting firm will not provide services to any competing athlete, team or business during the course of your business relationship.
Offers professional athletes expertise in the areas of contract negotiation, capital preservation and overall career management. Headquarted in San Diego with an office in New York.
provide the tools and information on how to start your own offshore sports wagering business.
http://www.allsportsnetwork.com/
Provides syndicated and custom research to a wide array of major corporations, sports and media, and industry associations.
http://www.americansportsdata.com/
Ballo Sports Management (BSMG)
Provides complete life and career management services to professional and amateur athletes, including representing the pro athlete.
Bayer Sport and Leisure Management Consultants
Consulting firm specializing in the sport and leisure industries.
http://www.sportsconsultancy.co.uk/
Burns Sports Celebrity Service, Inc.
Represents corporations, not-for-profit organizations, advertising agencies and promotional companies negotiating with sports celebrities for endorsements, personal appearances, speaking engagements, and other promotional needs.
Works exclusively on events that raise money for charity. They emphasize planning and marketing events for reputable children's organizations or any sport related event.
Sports marketing and event management firm, concentrating in the East coast.
Headquarted in Houston,TX, CMG focuses on marketing and consulting for Hockey.
http://www.hockeymarketing.com/
Specializes in marketing and consulting for beach voleyball, beach soccer, swimming, triathlons, and more.
http://www.exclusivesports.com/
Executive Sports International
Management Services, Special Events and Promotions, Club Services, Computer Services and Creative Services. Based in Florida.
http://www.executivesports.com/
Fuse Integrated Sports Marketing
Provides consulting, event management, sponsorship execution, public relations, athlete management and research services.
International Doping Tests & Management (IDTM)
Independent operator of doping control programs for sporting events and programs.
Specializes in the negotiation, execution and management of sports sponsorships and sports related media marketing.
Based in Cary, N.C., they create, market and produce sporting events in the Triangle area of N.C. Also offers additional assistance for marketing and promotion of established events.
http://www.laniersportsmarketing.com
Headquarted in New York City with a satellite office in Princeton, NJ, NMG develops professional and college marketing event promotions, and creates and implements sport and entertainment programs.
As part of the Interpublic Group, they ofer marketing skills and brand expertise across the eight major disciplines that make up the sports and entertainment market.
PACE Consulting and PACE Turfgrass Research Institute
Implements premiere technical services to the agricultural and golf course management industry, including: agronomy (soil, water and tissue testing and evaluation), pest management (insects, weeds, nematodes, and diseases), research, education, and inform
Producer and promoter of specialized indoor motorsports in the United States. Subsidiary of SFX.
http://www.pacemotorsports.com/
A comprehensive service for both North American and European players looking to play professional ice hockey in North America.
Concentrates on marketing the pro athlete to the public and to corporations and doesn't paricipate in contract negotiations. They also perform consulting services.
Creates presence for the Olympic athletes and Olympic hopefuls represented by Q Sports. The main focus is to showcase the athletes they represent and to provide information to corporations who may be interested in working with them.
SMS Sports Management Services
An international sports management company specialising in client and event management. Based in Switzerland.
Is owned and operated by Christians and they create sales and marketing programs for sports and special events. Based in Ohio.
Sports Business Research Network
Offers market research and financial news on all sports.
http://www.sportinggoodsresearch.com/
Primarily involved with the sports industry and aiding them in minimizing costs that arise from management of athletes.
Provides tournament and sports event management services for corporations, businesses and individuals.
http://www.sportsmgmt.com/main.asp
Allows corporations and sports personalities at all levels to gain information on how to effectively maximize public exposure and minimize risk.
http://sports.mediachallenge.com/
Specializes in representing individuals' sports merchandise and collectibles.
http://www.sportsplacement.com/
Full service sports agency that also nurtures future sport agents.
http://www.sports-management.com/
A consulting company that includes sports arenas and stadiums as one of their targeted industries.
TravelMasters Sports & Entertainment Group
Corporate sports marketing firm that designs, manages and implements upscale incentive and hospitality programs.
http://www.travelmastersaugusta.com/
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