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One of the most effective forms of marketing, regardless of your industry or business, is to offer sweepstakes contests. There are several steps to hosting a sweepstakes before you complete the contest with sweepstakes fulfillment.
The first step to hosting a successful sweepstakes is to determine who your target audience is going to be. Will you be entering your staff, your customers, or the general public? Once you have determined this, you can begin putting together the prizes. Sometimes, especially in cases of general public giveaways, you may want to consider teaming up with other businesses with each of you supplying a portion of the prize monies or merchandise. After you have come up with the prizes, it is time to publish the materials you will need. You can either have a display at a local mall or you can use direct mail or email to encourage people to enter. Finally, when a winner has been drawn, it is time to authorize your sweepstakes fulfillment. It is recommended that a third party company handle the details for the drawing and fulfillment procedures.
To find out more about using sweepstakes as a marketing tool, please visit any of the resources compiled by Business.com, which can be found on the left side of this page.