Making the Most of Wedding Cards

Suggestions for increased sales for retailers of wedding invitation cards and wedding greeting cards
By Heidi Crossman A retail store that is making the most of wedding cards will be a go-to source for brides and their wedding guests. It also means the store will benefit from higher profits. The key is to provide the most options possible for your space.

Wedding cards and invitations are often kept as keepsakes, so giving customers a plethora of choices insures they will find the perfect items. To obtain the most variety, you will have to select supplies from various vendors. Consider the wedding stationery options you can provide and see some of the advantages of wedding card business ideas:

1. For the bride -- save-the-date announcements, wedding invitation cards, wedding information cards which provide information not found on the invitation, wedding RSVP cards and wedding announcements.

2. For the wedding day and after -- wedding program, wedding place cards and wedding thank you cards.

3. For guests -- wedding greeting cards and coordinating stationery.

Offer complete wedding invitation card packages

A bride will be pleased to find all the stationery she needs for her wedding at one place at one time. Matching sets of wedding invitations, reply cards, information cards, thank you cards and envelopes will make her planning easier. Often pricing on packages is more economical for you and passing the savings on to the customers will make the product appealing to brides.
Try:  Simple Wedding Invites provides quality invitations for affordable prices. Their product list includes complete stationery packages for brides. Koyal Wholesale Wedding Supplies has a large selection of complete wedding invitation sets. They even have add-ons for matching stationery not included in the package or for ordering extras.

Display catalogs and provide samples of wedding invitation cards or wedding greeting cards

Sometimes space does not allow for a lot of samples or stocked items. Setting up an area for brides to look through catalogs of invitations for their perfect one is a good idea. Some catalogs include samples in them, so brides can see the quality and feel the card in their hand. If the catalog does not include samples, consider requesting some from the supplier to keep with the catalog.
Try:  Elum will send you a catalog of their unique letterpress invitations. You can provide a catalog of wedding greeting card options also. SNAFU Cards will send you a free catalog of their designs.

Offer wedding card designs that are completely unique

Most people are used to seeing traditional card designs. The scrolling formal printed cards and clean-lined contemporary cards are what is expected. A design that is a sure seller is one that is unique and eye-catching.
Try:  James G. Coleman shares the positives of using photographs on cards and invitations. A scroll or paneled fan are non-traditional and innovative ideas for wedding invitations are created by Sweetknottings.

• As an additional revenue stream, consider having a calligrapher on staff to pen wedding card information immediately or as an option for brides for their wedding invitations.